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KKFR Teases "Something New" on Friday

M

Mykel the Radio Guy

Desert Valley Media Group Hip Hop "Power 98.3/96.1" KKFR Mayer/K241BQ Ft McDowell is currently teasing "something new" launching this Friday at 5:00 PM. It held a 1.8 share in the July books, down from a 1.9 in June, and, unless this will be a relaunch, will leave KMXP-HD2 as the only Phoenix-based station broadcasting a form of rhythmic CHR.
radioinsight.com

KKFR Becomes Drake 98.3 For Labor Day Weekend - RadioInsight

Desert Valley Media Group Hip Hop “Power 98.3/96.1” KKFR Mayer/K241BQ Ft. McDowell AZ is teasing “Something New” launching on Friday, September 1 at 5:00pm. Social media posts state, “It’s time to flip the POWER off.” Program Director/afternoon host J. Steele tells us, “It’s rare to feel...
radioinsight.com radioinsight.com
 
Mykel the Radio Guy said:
Desert Valley Media Group Hip Hop "Power 98.5/96.1" KKFR Mayer/K241BQ Ft McDowell is currently teasing "something new" launching this Friday at 5:00 PM. It held a 1.8 share in the July books, down from a 1.9 in June, and, unless this will be a relaunch, will leave KMXP-HD2 as the only Phoenix-based station broadcasting a form of rhythmic CHR.
radioinsight.com

KKFR Becomes Drake 98.3 For Labor Day Weekend - RadioInsight

Desert Valley Media Group Hip Hop “Power 98.3/96.1” KKFR Mayer/K241BQ Ft. McDowell AZ is teasing “Something New” launching on Friday, September 1 at 5:00pm. Social media posts state, “It’s time to flip the POWER off.” Program Director/afternoon host J. Steele tells us, “It’s rare to feel...
radioinsight.com radioinsight.com
Click to expand...
UPDATE: Meant "98.3".
 
Given that their sister station at 97.5/103.9 is Rhythmic Hot AC, one can expect they’re looking at either expanding the coverage or adopt a different direction like Hispanic Rhythmic. Another could be a rebranding or they’re adding a new air staffer.
 
only1moore said:
Given that their sister station at 97.5/103.9 is Rhythmic Hot AC, one can expect they’re looking at either expanding the coverage or adopt a different direction like Hispanic Rhythmic. Another could be a rebranding or they’re adding a new air staffer.
Click to expand...
The trend right now in CHR is play more gold because the currents suck, but that would put them too close to their sister station.
Super-serving the Hispanic market would be a smart play; that's how Power made a name for itself in the late 80s at 92.3.

When KKFR first became Power, it was a mess of Urban AC in the day and Alternative at night until Don Kelly was hired as a consultant. Kelly's blueprint was to super-serve Hispanic females and that's when the station really took off. Freestyle is no longer a thing, but there's money to be made from catering to today's Hispanic women.
 
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