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KHTK-1140 changes imaging & slogan. Format remains the same.

Seems like another desperate move by a station in big trouble. Thought I heard them have a sponsor for their announcements of what time it is??? Tell me that's not true. What's next?
 
So a shiny new slogan is supposed to convince would-be listeners that they're a real sports station, despite the fact that only about 50% of their prime programming is actually sports-related? Ok......
 
Maybe it's time to re-brand the station not so much as sports but perhaps a "Personality/Hot Talk/Sports" or some combination?
 
klutch00 said:
Maybe it's time to re-brand the station not so much as sports but perhaps a "Personality/Hot Talk/Sports" or some combination?
Click to expand...
They started out as "Hot Talk 1140" in 1994 (hence there call letters KHTK:Hot TalK) before becoming "Sports 1140".
 
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