Is CBS-FM Playing Less 90's?

[Y2kTheNewOldies]

It will have to, unless there are even fewer consensus '00s songs than there are '90s. At that point, one must concede that popular music, and the way it has been presented on radio for the 18-34 audience, underwent a fundamental change beginning in the '90s that makes it unsustainable going forward. Look then for classic hits to begin its decline as a viable format, replaced by ... who the heck knows! In New York, it would probably be another variant of rhythmic, urban or Latino pop, following the demographic trend in the market.

https://2k1radio.com/

Right now there is a group that is attempting to create a classic hits outlet with 2000's songs. However we will need to wait for the rest of the 2020's to see if this is going to work out.

 

[John FL]

Most of the 90’s songs were in light rotation. Often stations that add a few Christmas songs will simply play the seasonal category instead of the light category.

This a loser es to rest the weakest songs.

See if this changes back in January.

We didn't need to wait for Janaury. In answer to this string's question, with the holiday tunes gone, the 90s have reemerged. From what I can tell so far, it's the WCBS-FM we experienced prior to the holiday music mix.

Interesting that many of the 90s titles were given a rest to make room for the holiday tunes but this was apparently explained in David's earlier response.

 

[BJSteigner]

They should be playing 60s, 70, and 80s....<Now THAT'S a REAL Classic Hits station. Adding 90s would make the station more HotAC and it might grab WNEW's listeners away.

 

[AbrahamJSimpson]

No, they really shouldn’t be playing 60s.

 

[CTListener]

No, they really shouldn’t be playing 60s.

Or most '70s, other than rock-leaning titles. Remember, all '70s music is now over 40 years old and the pop of that decade tends to attract listeners advertisers don't target.

 

[DavidEduardo]

They should be playing 60s, 70, and 80s....<Now THAT'S a REAL Classic Hits station. Adding 90s would make the station more HotAC and it might grab WNEW's listeners away.

While it may seem pedantic, again here are the industry (and Nielsen) accepted terms for formats.

"Classic Hits". Mostly 80's songs with some later 70's and early 90's.
"Oldies". Any station whose core is somewhere between 1955 and 1975.

A station that plays both 60's and 80's would be trying to appeal to two different generations... one being boomers, the other being Gen X, and the two do not blend well.

 

[TheBigA]

Adding 90s would make the station more HotAC and it might grab WNEW's listeners away.

Have you looked at WNEW's playlist? They have a lot of currents and recurrents.

 

[Y2kTheNewOldies]

Adding 90s would make the station more HotAC and it might grab WNEW's listeners away.

KOLA-FM Riverside- San Bernardino has been airing 90's songs and its listed as a Classic Hits outlet for the Inland Empire.

So does KRTH-FM Entercom's Los Angeles Classic Hits outlet has been adding 90's hits to their playlists.

Hot AC in 2020's is going to have to phase out songs from 1995-2005 within this decade though. As mentioned before its adapting to changing demos.

How much Classic Hits Radio will take in hits from 1995-2005 is yet to be seen within this decade though.

https://2k1radio.com/

2k1 Radio is just one of these outlets thats processing to take in hits from the late 1990's to early 2000's though.