I have question about some Washington iHeart stations in the last book. Why does it appear that they weren't measured?
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iHeart Washington Stations
- Thread starter leethalweapon
- Start date
Washington DC or the state of Washington?
In either case, this is the Baltimore section. Are you asking about DC stations showing in the Baltimore book? Most won't show because the stations have no reason to buy the book. If they don't buy, they do not show.
Something changed this month with most iHeartMedia out of market stations appearing. In terms of Baltimore, only 97.1 WASH (which set a record high in Baltimore) appeared. Similar things happened in other PPM markets where stations overlap such as WOR and WKTU missing in Middlesex/Somerset/Union, WWPR in Nassau/Suffolk and a few of the Los Angeles stations in Riverside.
It has to do with Nielsen contracts, I think. Most LA stations are not Inland Empire subscribers... but it sees iHeart has some kind of deal for markets where they need the adjacent market signal performance. But it is apparently cherry picked, not blanket. Nielsen does not usually discuss other client's deals, so we may have to guess based on the evidence.
Right, But usually it is an all-or-nothing situation with a subscribing company. This holiday monthly is the first time only some of iHeart's out-of-market stations have disappeared. Another example. KFI went from a 1.8 last month in San Diego to not showing today.
That's odd. I can't remember seeing San Diego ratings without KFI. It often does better than many San Diego stations in the San Diego ratings. It had a 2.3 in November and a 1.8 last month. 0bviously iHeart buys the San Diego book for its stations in that market so you'd expect KFI to be counted too.
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