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I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?
I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?
The 6+ ratings are essentially worthless. That is why Nielsen gives them away for free.
Some years ago I had a station that was nearly never #1 in 12+. It ranked around 3rd. But the #1 in 12+ was predominantly 45+ and 55+, and the #2 station was overloaded with teens. My station was #1 in 18-49 women. Guess which station was by far the #1 biller?
You can't judge a station without knowing the sales demo performance and the billing / cash flow.
I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?
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