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Effects of No AC Stations for 2 Months?

J

John1

Does the temporary elimination of AC format radio in many markets with all-Christmas music for almost 2 months now have any effect on the releasing of new material by AC artists or sales of new product at Christmas? It would seem to have some of the same effect as trying to promote country in New York City where there's no country station. Does this have any at least temporary effect, knowing radio will return December 26?
 
> Does the temporary elimination of AC format radio in many
> markets with all-Christmas music for almost 2 months now
> have any effect on the releasing of new material by AC
> artists or sales of new product at Christmas? It would seem
> to have some of the same effect as trying to promote country
> in New York City where there's no country station. Does
> this have any at least temporary effect, knowing radio will
> return December 26?
>
New releases other than holiday tunes by A/C artists tend to come to a halt. If you have a song you're trying to get airplay for, don't bother. Your local A/C is gearing up for Holly Jolly time.
 
Not all AC stations go all-Christmas.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>
 
> Not all AC stations go all-Christmas.

Last year, Boston's WMJX-106.7 didn't.

I don't know whether WMJX will go all-Christmas this year or not. They never have.
 
There's an interesting sentence in this article written last January by Sean Ross of Edison Research.

If you scroll a little more than one-third down the page, you will find Ross writing that AC programmers will be deluged with new Christmas product in the years to come since releasing new Christmas music has not only become a sure-fire way to get a veteran artist back on Adult Contemproary formats in November and December, but often the only way any artist gets played on AC stations during that period.

It also appears that AC is "compatible", format-wise, with all-Christmas since the core audiences of the two are almost identical. Hence, all but a handful of AC stations going all-Christmas.
 
Unless they release new Christmas songs. Should "Better Days" by the Goo Goo Dolls be considered a contemporary Christmas carol?

> Does the temporary elimination of AC format radio in many
> markets with all-Christmas music for almost 2 months now
> have any effect on the releasing of new material by AC
> artists or sales of new product at Christmas? It would seem
> to have some of the same effect as trying to promote country
> in New York City where there's no country station. Does
> this have any at least temporary effect, knowing radio will
> return December 26?
>
 
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