It's going to be interesting to see how it plays out with all these streaming services. The few early players like Netflix did quite well (but even Netflix is on it's knees with lots of staff reductions and financial concerns of late), and then it seemed every media company and network was jumping into the streaming game - Peacock, Discovery, Disney, ESPN, Amazon, ABC, Apple, etc. The reason many people "cut the cord" on cable and satellite is because they felt it was becoming way too expensive for a monthly subscription, and they could use a combination of an OTA antenna (depending on where they lived and what they could receive) and programming that was available to them on the internet, usually for free or at nominal cost, to get the programming and content they personally were interested in. Once they launched their paid streaming services, providers like Discovery and ESPN took many of the past shows and content that was once free via their website or at 'on demand' aggrigators, and moved it to Discovery+ or ESPN+ and charged for it.
I see 2 issues here: 1) If our household would subscribe to all the various streaming services to get all the content we watch on a regular or at least semi-regular basis, and would pay for each one, we'd most likely pay nearly as much, or possibly more than we're paying Comcast to get everything we want.. So depending on one's circumstances or the programming and content they want to see, cord cutting may no longer be as attractive. 2) All these different companies and networks who jumped on the streaming bandwagon or saw it as a way to monetize content they were once offering for free via their websites are finding that, as in the case of Disney, Hulu and ESPN here, they're having a tough time of it financially and are having to raise prices even more. Part of the issue is that some people aren't interested or don't know how to stream content, part of it is that some simply aren't interested enough in past shows or the "exclusive content" available on Discovery+ or ESPN+ to pay for a subscription, and the other part is that, especially with inflation and the economy in it's current state, many simply don't have the type of 'disposable income' to subscribe to 5 different streaming services. They'll maybe pick the one or two most important to them and pay only for those. Again, it'll be interesting to see how it all plays out longer-term. Do some networks cut their losses and dump their streaming services? Do some combine forces to offer content from multiple networks or providers on 1 streamer for a fixed cost?