>
> Don Omar was a commited preacher for four years and spent
> much of his
> time performing during religious celebrations. Gabriel
> Pizarro, better
> know as 'Lennox' of 'Zion and Lennox', spent two years
> studying at
> the University of Puerto Rico before leaving because of a
> car accident.
> Tego Calderon recently turned down a major ad campaign from
> P. Diddy
> to promote his clothing line because he found out the Comb's
> apparel
> company was allegedly running sweatshops in Central America.
> Ivy Queen
> oftens sings about female empowerment. These attributes and
> characteristics
> are hardly the profile of "gangsta rappers".
One of the Don Omar songs, Ella Vive Sola, talks about the ostracism and criticism of a woman who fell victim to AIDS... there is a lot of social reality in the songs. This, of course, has a direct parallel in the first decades of Salsa. Ismael Rivera sang about the reality of Puerto Rican life, and Ruben Blades once told me his best songs were "estampas" (or scenes) he drew from real life... from Pedro Navaja to Plantación Adentro.
I have spent time, as mentioned, with raymond Ayala, and he is bright, aware and has a feel for his obligations... and a desire to make money (those $125 thou watches have to be paid for... such is bling).