The HD feature in car radios is very much underutilized. It's not something a salesperson at a dealership would brag about on a test drive because (a) it makes no extra money for the dealership and (b) the salesperson most likely doesn't know what it is or use it personally. Country music isn't going to move the Nielsen needle in perhaps the nation's most country-hostile market until it's back on a signal the average non-radio-geek knows how to tune in.
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Country on WXBK HD-2
- Thread starter radiodx10
- Start date
It was .3 a couple of months ago. That was the highest rating I've ever seen for a local HD station. The HD signal may improve somewhat once the project of moving the transmitter closer to New York is completed.
As an HD2, I don't expect the station to become a major player. But it could be profitable, given the limited expense. As I've mentioned previously, they do have at least one steady sponsor.
Numerous other cities have "real" local stations on HD. I believe this the first in this market, at least in English. I think even those among us who are not Country fans should be pleased if it succeeds, as it could lead to new HD stations that are more interesting than the mostly automated ones currently available.
HD is the problem, and will continue to be the problem for years, even it comes standard in every vehicle. It's a geek medium right now, and has been from Day 1. The initial push was to position it as a poor man's (or cheapskate's) Sirius XM -- stations between the stations -- but people either scratched their heads or yawned.
My take is that the issue is a combination of install base, along with current programming. It became a way to bring AM to FM without it being analog FM. When it had less of an install than it has now, there was more niche programming on HD. And that's one thing to give New York's Country. It is trying to bring something unique to HD. It's not just a Jukebox. There is air staff that is geared toward the market.
And some cars come from the factory with HD Radio turned off. If you want it, you have to go into the setup menu and enable it. (Sometimes RDS, too.) If someone doesn't know and isn't told, the HD2/HD3 channels will be invisible to them.
Country really isn't a staple format. Think about how diverse this country is. Country isn't a diverse format at all.
The Katie and Company show has been added to New York's Country 94.7 HD2. Katie Neal's show on the original WNSH 94.7 was eventually expanded to air on all of Audacy's Country stations.
So the HD2 station now has personalities from the original WNSH 94.7 on weekdays from 10 AM-6 PM
The HD2 signal also seems stronger in recent weeks, where I listen. Perhaps WXBK 94.7 HD/HD2 is now broadcasting from the new location.
Katie Neal
So the HD2 station now has personalities from the original WNSH 94.7 on weekdays from 10 AM-6 PM
The HD2 signal also seems stronger in recent weeks, where I listen. Perhaps WXBK 94.7 HD/HD2 is now broadcasting from the new location.
Katie Neal
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