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College Football on Music Radio?

finallyescaped said:
All Access is reporting that Classic 931 is going to air Sacramento State Hornets football this season and next season. Is it just me or is that a weird programming choice?

http://www.allaccess.com/net-news/a...ic-93-1-sacramento-to-air-sac-state-hornets-f
Click to expand...

It's called whoring your station out. They muyst have been paid some money to carry it. They'll deal with the ratings fallout later. They were' just building some cume. Part-time sports programming will hurt that cume, especially with women.
 
Michael Rivers Kramer said:
finallyescaped said:
All Access is reporting that Classic 931 is going to air Sacramento State Hornets football this season and next season. Is it just me or is that a weird programming choice?

http://www.allaccess.com/net-news/a...ic-93-1-sacramento-to-air-sac-state-hornets-f
Click to expand...

It's called whoring your station out. They muyst have been paid some money to carry it. They'll deal with the ratings fallout later. They were' just building some cume. Part-time sports programming will hurt that cume, especially with women.
Click to expand...
Modesto's KHKK-104.1 has been an affiliate of The Oakland Raiders since 2000 and has been doing well. I am guessing that if the music is geared to males that part time sports programming won't hurt their cume? Is KHKK's deal considered "Whoring Your Station Out" if it is successful to the radio station?
 
OF course they are owned by Clear Channel.KFBK used to carry Sac St. so I just see this as putting them where they can.A good choice.Maybe,maybe not.I don't think there would be room for another sports station in Sac.It has never been a two sports station town except for the last 2 yrs.Last time there was two was back in 95-97 with KHTK and KMJI 1380 The Score.
 
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