Will New Yorkers “eat mor chikin”?
More important, will eye-contact-averse New Yorkers take to a smiling staff uttering a string of pleasantries at a fast-food chain whose chief executive caused a national uproar a few years ago over his opposition to same-sex marriage?
Chick-fil-A, the fast-food juggernaut whose famous ads feature black-and-white cows bearing misspelled signs urging greater consumption of poultry, hopes so.
The company, privately held and built on a simple breaded chicken breast served on a soft, buttered bun lined with pickle slices, is opening its first full-service store in New York, one of the toughest and most unforgiving restaurant markets in the country.
http://www.nytimes.com/2015/10/01/b...-its-sandwich-and-its-values-to-new-york.html