Re: Is the title "OLDIES" the problem?
JACK is about creating the illusion of variety and randomness. The playlists are neither as big nor as random as the imaging would have you believe.
Just as important is the anti-radio attitude laid out in the imaging: - i.e not playing requests is a positive, "we play what WE want, not what YOU want" - it's all about corporate radio's hope that this is the "magic bullet," the music format that can be a ratings winner without any human capital. If it succeeds widely over the long term, then it will spread to just about every format.
> > [Waiting for JACK to eventually stop being the flavour of
> the
> > day....]
>
>
>
> I don't know the official definition of "Jack", but I
> understand that it involves expanding playlists 3 or 4
> times. This seems to be a reaction to listener complaints
> about "hearing the same songs over and over again". So
> isn't it possible that we could see "Jack" in all
> formats........Jack Country, Jack AC, Jack Easy Listening,
> and yes, Jack Oldies? Kinda sounds like satellite radio,
> doesn't it?
>