Boom Radio launches

[CTListener]

DAB in cities across England, a commercial station featuring notable DJs of decades past playing the old hits ... and more.

Boom Radio goes live for baby boomers on DAB

Phil Riley and David Lloyd's radio station, Boom Radio, has officially launched with breakfast host Graham Dene welcoming listeners at 10am.

radiotoday.co.uk

Live audio: Boom Radio Radioplayer

 

[DavidEduardo]

DAB in cities across England, a commercial station featuring notable DJs of decades past playing the old hits ... and more.

Boom Radio goes live for baby boomers on DAB

Phil Riley and David Lloyd's radio station, Boom Radio, has officially launched with breakfast host Graham Dene welcoming listeners at 10am.

radiotoday.co.uk

Live audio: Boom Radio Radioplayer

And in social media it is being welcomed back. No negatives about it not being "local" as in the UK, regional and national radio is well accepted and very traditional.

 

[CTListener]

And in social media it is being welcomed back. No negatives about it not being "local" as in the UK, regional and national radio is well accepted and very traditional.

Its DJs were largely regional or national during their prime years, and at least one of them made his name at the famous offshore pirate station Radio Caroline. A large part of the entire reason Boom Radio has been launched is perceived public discontent with the BBC's Radio 2. That discontent isn't with Radio 2's being national; it's with the music it plays going too current and too rhythmic for a station that had always been an "adult" alternative to the in-the-moment pop of Radio 1. The truth of the matter, of course, is that Radio 2 had lingered too long in the '60s and '70s, much as our oldies stations had before shifting focus starting around 2010 to '80s and '90s classic hits, and was in danger of becoming the favorite station of more 55+ grandmothers than 30+ working moms, who were the people Radio 2 was supposed to be serving. Its target audience was drifting off to commercial radio; the BBC had to do something.

I listened to parts of two shows today. In one, the host introduced his listeners to a cut from an American band, the Fleet Foxes, and played up the group's retro influences. In another, an Ed Sheeran tune was played alongside tracks from the Beatlemania years. This is exactly what Radio 2 had been doing up until a couple of years ago -- the Supremes, and then Adele; Roger Whittaker, and then Natasha Bedingfield.