• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

ARB and cell phones!

S

shoreliner

Inactive
Inactive User
From R&R Online:
"According to Arbitron VP/Domestic Research Dr. Ed Cohen, the ratings company will implement a weighting system in cases where multiple cell phones in a given household are called and each individual agrees to participate in a survey. For example, should two people in a household be contacted and consent to take part in a ratings survey, each diary would be worth half as much as a single diary placed in a household."

Great...now the issue will be: WHICH listener (the hip hop kid or the
country fan) would have meant more to their P1 station IF they had been credited at 100% instead of 50%. More wobbly garbage from the company that
holds your career by the balls. How about NOT placing more than 1 diary in
a household? Eastlan doesn't take more than 1 respondent per household.
Why can't Arbitron do it??
 
> From R&R Online:
> "According to Arbitron VP/Domestic Research Dr. Ed Cohen,
> the ratings company will implement a weighting system in
> cases where multiple cell phones in a given household are
> called and each individual agrees to participate in a
> survey. For example, should two people in a household be
> contacted and consent to take part in a ratings survey, each
> diary would be worth half as much as a single diary placed
> in a household."

Somebody got the quote wrong. In a ratings survey, all diaries are worht about the same amount, irrespective of age, sex, household, etc.
>
> Great...now the issue will be: WHICH listener (the hip hop
> kid or the
> country fan) would have meant more to their P1 station IF
> they had been credited at 100% instead of 50%. More wobbly
> garbage from the company that
> holds your career by the balls. How about NOT placing more
> than 1 diary in
> a household? Eastlan doesn't take more than 1 respondent
> per household.
> Why can't Arbitron do it??

Arbitron would do it, if the clients wanted to pay about 3 to 4 times the amount they currently pay for each survey. Arbitron will incfrease sample, create custom markets, etc. if someone pays for the increase in cost.

Sample size and diaries per household are not Arbitron's fault... don't blame Arbitron when radio can not afford the sample sizes you seem to want.
>
 
> Somebody got the quote wrong. In a ratings survey, all
> diaries are worht about the same amount, irrespective of
> age, sex, household, etc.

They will weight it based on population numbers. For example, if an area has 30% black population and only 20% of the returned diaries are black, they will be weighted 1.5 times.<P ID="signature">______________
Russ
APD/Middays
97-3 KISS FM (WAEV)
Savannah, GA</P>
 
> > Somebody got the quote wrong. In a ratings survey, all
> > diaries are worht about the same amount, irrespective of
> > age, sex, household, etc.
>
> They will weight it based on population numbers. For
> example, if an area has 30% black population and only 20% of
> the returned diaries are black, they will be weighted 1.5
> times.

I don't think David was referring to weighting. I think he meant that there is no difference in compensation to the diarykeepers based on age, sex, etc.<P ID="signature">______________


</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom