Chuck said:Please note that the UK version is DRM, not IBOC. With few exceptions, those of us who are cautious about IBOC have no real problem with the concept of Digital Radio.
Once again, that mellow mind known as “Chuck” has come to the rescue! VERY FEW here (maybe minus the most “infamous”) are uttering a prayer for digital destruction. Any sensible reality tells us that “digital” IS the future—and a MUST! Generally, we are more concerned with the “messenger” than we are prone to oppose the “message”.
I have stated that I can find NO reason to NOT allow the marketplace to follow its natural pattern and pass judgment on IBOC FM HD. This having been said, let me offer a couple observations... First, WHY would I choose to pay $300 for an HD “table radio” which performs WELL BELOW that of its original $150 mono cousin? Understandably, many new (and improved) HD-mode receivers may soon hit the market at a lower price, but that brings a second issue to point...
I Live in Charleston, SC—a very fine and classy “destination city”. Yet the FM dial here is an abysmal collection of “low-end” formats. Yes, we have a couple very good country stations here—but one is either a “fan” or not. We (still) have a classic rocker—but it suffers the usual corporate maladies—a repetitive 250-song playlist and a presentation that lacks imagination and creativity. Adult Standards are off-sat on a broom-closet PC feeding an AM transmitter, and oldies are on a low-powered AM rimshot. WXLC no longer qualifies as a “real” oldies station—it’s “Jack” without the royalty payments! So WHY would I purchase an HD radio to listen to FM formats that I generally DON’T enjoy?
Some reading this may “pass Go and collect $200” by instantly concluding that I’m guilty of the unpardonable sin of turning 50. Let me sober you folks up VERY QUICKLY... I have six young nieces and nephews that span late grade-school to college. NONE have approached me to say “Uncle Hippo—what about 108.1 WXXX FM”... In fact, the terrestrial radio band is non-existent in their lifestyle. So... “radio” seems content to “pass off” their historical fans, yet score a fat ZERO with those “coming up” that may be the digital “early-adopters”.
Something about this doesn’t make for a very intelligent marketing lexicon.