> >> BTW, there are a couple of other really good stations in
> >> the midwest doing that format, also with superb coverage
> >> areas:
> >>
> >> KWMT at 540 in Ft. Dodge, IA -- you can start geting it
> >> north of OKC. And there's KFTI/1070 in Wichita which
> >> plays both country and western...really.
> >
> > KKOW's a old AM station with a big 10K daytime-5K night
> > signal. Another station running country oldies is (KFTI's
> > former sister station) KWKH 1130 out of Shreveport.
> >
> > I'm curious why the DFW market doesnt have a strong
> > Country oldies station..
>
> I don't have the billing figures for KWMT, KWKH, KFTI
> nor KKOW, but it's likely the demos skew quite old and
> don't pull in a lot of ad agency dollars.
>
> Unlike the others, KWKH doesn't even garner a good 12+
> share. Even in the Great Empire days, the success of
> what was then KFDI didn't translate well to Shreveport
> (and was an utter failure when tney tried the folksy,
> rustic approach in Denver).
>
> Nevertheless, with a handful of underperformers in the
> D/FW market, it would appear to offer a a niche than can
> possibly be run inexpensively.
>
There are several big signals in Kansas in some fairly small towns that you can hear in sometimes up to seven or eight states in the daytime. KGGF is nearby on 690 and blows the doors off all the way almost to Dallas in the daytime. KFRM 550 does three seperate weather forecasts for farmers in Kansas, Nebraska, and the Oklahoma panhandle.
Like you, I don't know what the billings are, but stations like KWMT and KFRM over the years have mixed in a full service element that set an example for a lot of stations. And I am sure that while the ad agency dollars for the regular mainstream stores aren't big, the numbers they pull for ag related revenue are pretty big. Farm reports are a huge part of programming on those stations, and even the farm co-ops have to spend some money to sell those tractors and pesticides.