Re: IBOC Will Start Massive Defections to Other Media
> It's just as well that they're not available. Maybe it will
> buy us another year as profitable terrestrial broadcasters.
>
> I believe that if we think we have problems now, IBOC will
> exaserbate market fragmentation. This market chop-up will
> be casued by not only what we inflict upon ourselves by
> providing new channels, slicing our pie even more, but it
> will also be caused when people, looking for something else
> because we gave them the notion that there was something new
> and wonderful out there (we meant IBOC, of course), started
> sampling the market, they will find something else and will
> be gone.
>
Orrrr...
You can look at this "slicing up" as a way to maintain hold on an audience, and perhap interest in people that have not been listening to radio.
If you have a cluster of stations and you spread it out over a number of stations what difference does it make?