M
Michael1973
Guest
Every year at this time, the old debate begins over the all-Christmas format (Do they start too early? Is it overkill?, etc.) Obviously, the format brings in huge ratings, so it's not going to go away, but I had a thought this morning.
Could a station benefit from going 50% Christmas? In other words, every other song is a holiday song, while the rest is standard AC music. They could start this anytime in November or December.
Here's my reasoning. Such a station still attracts the advertisers, because they're playing a heavy amount of Christmas music. Also, people who thrive on holiday music know that this is a good station to find it. However, people who don't want to be overloaded so early in the season aren't totally driven away because they're still playing songs off the regular playlist as well.
Would this idea fly? Or not? What are your thoughts?
Could a station benefit from going 50% Christmas? In other words, every other song is a holiday song, while the rest is standard AC music. They could start this anytime in November or December.
Here's my reasoning. Such a station still attracts the advertisers, because they're playing a heavy amount of Christmas music. Also, people who thrive on holiday music know that this is a good station to find it. However, people who don't want to be overloaded so early in the season aren't totally driven away because they're still playing songs off the regular playlist as well.
Would this idea fly? Or not? What are your thoughts?