93.9 WKYS, 95.5 WPGC, 96.3 WHUR, and Magic 102.3

[e-dawg]

I know these urban/urban ac stations are in the Top of the DC's radio market ratings, but just couristy, is Urban/or Urban AC radio "only" targets blacks? Do other ethnic groups or white people listen to urban radio? If so what are the percentage of white,asians,hispanics listen to Urban radio?

 

[robthomas]

> I know these urban/urban ac stations are in the Top of the
> DC's radio market ratings, but just couristy, is Urban/or
> Urban AC radio "only" targets blacks? Do other ethnic groups
> or white people listen to urban radio? If so what are the
> percentage of white,asians,hispanics listen to Urban radio?
>

It's not that they "ONLY" target African Americans, but it's no different than ESPN/FSN/CSN targeting Males. There definitely is a group of other ethnicities that listen to Urban Radio. The percentage is hard to say because based on different areas in the US. Washington DC has a large Black population.

As far as what you asked is concerned, that's a pretty silly thing to ask. That's like asking if blacks, asians, etc listen to DC101 or HFS. There is definitely a percentage that does, but they target the Urban market because thats what they do.

 

[Joseph_Gallant]

I thought that nowadays, rap and hip-hop also greatly appeal to young (ages 15-35) whites and Hispanics, especially males.

Supposedely, the increasing interest in hip-hop among young white men is the major reason why rock radio ratings have nosedived in most markets of late.