And one has to remember that when it comes to full time news or music, music formats are much less expensive to run. The other argument, is whether a market Seattle/Tacoma's size can support effectively two News, and so many N/T stations. You slice the pie into thinner slices and nobody is a clear winner.Not enough people are listening to it though. I think it would be a considerable amount of time before we would see a format flip on 101.5. They just invested significantly in bringing in local talent and revamping.”Star”.