106.1 the breeze

[CassChopper96]

I just looked at the ratings and the breeze got a 2.5 rating that’s not a bad start. With little promotion

 

[CTListener]

I just looked at the ratings and the breeze got a 2.5 rating that’s not a bad start. With little promotion

The 12+ is virtually meaningless. The insiders will know whether it's succeeding by looking at the demographic splits. If women at the upper end of 25-54 dominate the audience, thumbs up. If women 55+ dominate, thumbs down, and time for a major adjustment, probably adding more '90s and '00s and dumping the '70s and early and mid-'80s.

 

[CassChopper96]

Yeah I know that AC and top 40 stations are very female skewing in general. Are adult or classic hits stations also more male or female skewing though

 

[wfilwibg]

I thought B-101 was the female oriented station. They don't need another female dominated station.

 

[TheBigA]

I thought B-101 was the female oriented station. They don't need another female dominated station.

B-101 is owned by Entercom, Breeze is owned by iHeart. They're competitors.