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10,000 songs in a row: how long does it take?

A new CHR station in the Birmingham, AL market, "99.5 The Vibe," began playing ten thousand songs in a row on New Year's Day. One month in, the music marathon continues with no commercial interruption. How long does it take for a typical station to play ten thousand songs in a row, and does it work in getting listeners to tune in and stay with your station?
 
if there are no comercials and the songs average at 5 minuites it takes around 34 days.
 
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