CassChopper96
Star Participant
Do you think Jack fm could get a format change
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Jack fm
- Thread starter CassChopper96
- Start date
AceBiscuits
Star Participant
Why? It continues to do well in ratings, and is Entercom's second-highest rated station in DFW next to KLUV. Most I see happening is the Jack branding getting dropped if/when they lose the rights to the Jack brand, but keep the Adult Hits format and airstaff just under a different name.
It encodes, and occasionally shows with a 0.1
A
andreajesus
Guest
I'm just surprised that in 2019, we are still talking about radio stations starting with the word "Jack".... 
What prompts you to ask this question?
ksradiogeek
Star Participant
Why with all the questions? Your posts seem to be nonsensical.
CassChopper96
Star Participant
It’s ratings are in the 3.0 to 4.0 range which is mediocre
ksradiogeek
Star Participant
As people have said numerous times on this forum, those numbers don’t mean anything. They’re called 12+, and they’re given out to the public for free. Radio companies, programmers and advertisers don’t care about those, only about in demographic ratings, which are not publicly released. Just because Jack’s sitting at a 3.1, that doesn’t mean they’re going to change formats like that. In their key demos, I’m guessing they’re doing just fine.
They may seem mediocre, but they're the #2 station in the Entercom cluster. If they're going to blow something up, it might be KVIL.
Jack is a low-cost operation that gets pretty good demos everywhere it's run. That's why it's lasted this long.
AceBiscuits
Star Participant
I do find it interesting that it has broke normal jockless model of Jack stations, and it seems to be doing really well. Like I said, if they ever have to ditch the Jack name, the station would definitely keep the format because it does really well.
And KJKK averaged 2nd in 25-54 in the Jan-Feb-Mar rolling average. That is not a station that is going to go away... a 5.6 is hardly "mediocre".
#2 in 25-54 on average is mediocre?
There are a couple Jack stations that have done that. I think Denver may be the other one.
But you're right, it was a corporate move made by CBS about ten years ago. They bought it in a bunch of major markets. Its still doing well at KCBS too. I imagine at some point the Entercom bean counters will do what you say.
In Indianapolis, "Jack" added jocks, but eventually dropped the Jack moniker and branding, becoming Classic Hits 104.5.
Wouldn't happen here due to sister station KLUV, it'd be interesting to see 100.3 drop the jack branding but I see no advantage of doing so.
The one I could think of is saving the license fee. That's why most stations do it.
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