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Thread: The Fish Vs K-Love

  1. #1

    The Fish Vs K-Love

    K-Love (WAKL/106.7) was on the air for 68% of the June PPM, which covered May 23-June 19.

    In the June monthly, The Fish jumped from a 7.9 to an 8.8 share (P6+).

    K-Love of course does not show up in the public ratings because they have no need to be a subscriber. I could ask a salesperson for a ranker in order to see K-Love, but does a station have to encode to be measured in a PPM market? (David, are you out there?) I don't see any reason why K-Love would bother to encode unless they wanted an idea of how much in contributions they should expect.

    The ratings this early for K-Love would be meaningless anyway since very few people probably know they are on the air.

  2. #2
    I assume K-Love will encode their signal. There are many markets where EMF even subscribes to the ratings.
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  3. #3
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    Quote Originally Posted by RoddyFreeman View Post
    K-Love (WAKL/106.7) was on the air for 68% of the June PPM, which covered May 23-June 19.

    In the June monthly, The Fish jumped from a 7.9 to an 8.8 share (P6+).

    K-Love of course does not show up in the public ratings because they have no need to be a subscriber. I could ask a salesperson for a ranker in order to see K-Love, but does a station have to encode to be measured in a PPM market? (David, are you out there?) I don't see any reason why K-Love would bother to encode unless they wanted an idea of how much in contributions they should expect.

    The ratings this early for K-Love would be meaningless anyway since very few people probably know they are on the air.
    Every station that is home to a PPM market is given encoders for all its "sources"... AM, FM, stream, HD-2, HD-3 whether subscribed or not.

    An encoder is required to show in the market report, as that is the only way Nielsen can quantify listening.

    Rimshots and out of market stations that are not home to the market can rent an encoder for very little.

    Stations are encouraged to encode, as the PUR for the market is based on the total usage of radio of all stations. There's a Contemporary Christian station in Orlando that refuses to encode and so the PUR in Orlando is measurably lower than other similar markets. That does a great deal of damage to the ad buyer's perception of radio and affects the whole industry. To me, any station that refuses to encode in a PPM market is a bad member of the broadcast community.
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  4. #4
    Quote Originally Posted by PTBoardOp94 View Post
    I assume K-Love will encode their signal. There are many markets where EMF even subscribes to the ratings.
    You're correct about some EMF stations subscribing because WPLJ showed up with a 1.5 share, which I suppose is 32% Cumulus and 68% EMF.

  5. #5
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    Quote Originally Posted by RoddyFreeman View Post
    You're correct about some EMF stations subscribing because WPLJ showed up with a 1.5 share, which I suppose is 32% Cumulus and 68% EMF.
    The last 2 weeks of the book, in 12+, EMF's format had a 0.5 and 0.6.
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  6. #6
    Quote Originally Posted by DavidEduardo View Post

    Stations are encouraged to encode, as the PUR for the market is based on the total usage of radio of all stations. There's a Contemporary Christian station in Orlando that refuses to encode and so the PUR in Orlando is measurably lower than other similar markets. That does a great deal of damage to the ad buyer's perception of radio and affects the whole industry. To me, any station that refuses to encode in a PPM market is a bad member of the broadcast community.
    Why should the people who own and operate Christian-oriented radio stations give a holy hoot how much money secular stations are making? A struggling CHR or AC station goes belly up, great, an opportunity to reach those listeners with music that sounds like what they've lost but carries a Christian message. If not encoding has that devastating an effect on the radio advertising economy of a given market, I'm surprised that all Christian stations, whether CCM or teach-and-preach, don't encode.

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    Quote Originally Posted by CTListener View Post
    Why should the people who own and operate Christian-oriented radio stations give a holy hoot how much money secular stations are making? A struggling CHR or AC station goes belly up, great, an opportunity to reach those listeners with music that sounds like what they've lost but carries a Christian message. If not encoding has that devastating an effect on the radio advertising economy of a given market, I'm surprised that all Christian stations, whether CCM or teach-and-preach, don't encode.
    It's not about "how much money". It is about the usage and relevance of radio.

    For example, if automakers feel fewer people are using radio, they may make terrestrial radio a less prominent feature in car sound systems.

    And if the commercial station have a harder time being profitable, programming suffers. And a lessened use of radio hurts all stations, commercial and non-commercial.
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