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Thread: New PD at WKTU

  1. #1

    New PD at WKTU

    and his name is Chris Conley - he also PDs WLTW - http://fmqb.name/iheartmedia-new-yor...y-pd-for-wktu/

  2. #2
    Joylovepulse967's Avatar
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    Quote Originally Posted by andreajesus View Post
    and his name is Chris Conley - he also PDs WLTW - http://fmqb.name/iheartmedia-new-yor...y-pd-for-wktu/
    Great

    KTU maybe change format soon???

  3. #3
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    Quote Originally Posted by Joylovepulse967 View Post
    Great

    KTU maybe change format soon???
    No. KTU is a highly rated and high billing station. It is very Top 10 in 25-54 and in billings. No way it changes or shifts format.
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  4. #4
    Quote Originally Posted by DavidEduardo View Post


    No. KTU is a highly rated and high billing station. It is very Top 10 in 25-54 and in billings. No way it changes or shifts format.
    True, David, BUT....after the events of 6/3/05, I don't rule ANYTHING out when it comes to NY radio....

  5. #5
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    Quote Originally Posted by andreajesus View Post
    True, David, BUT....after the events of 6/3/05, I don't rule ANYTHING out when it comes to NY radio....
    Actually, the June 3rd flip to Jack was well warranted and, actually, very successful. CBS-FM had become really, really old. Agencies were not buying any longer. It was not top 10 in 25-54 and was not top 15 in 18-49. Jack rapidly produced better 25-54 numbers than the oldies format had done at the end.

    The only reason CBS-FM dropped Jack and created a new non-oldies classic hits station was because their research people saw what WOGL in Philadelphia was doing in the first two years of PPM testing; as CBS adjusted the format, it got better and better in the PPM trial data (which was not available publicly and only available to a few of us under NDA). So CBS decided that the 2008 coming to NY of PPM would be best served with a new classic hits station... and they were motivated by the fear that someone else would take a format that did so well in the PPM.
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  6. #6
    It becomes harder and harder for companies to justify single station PDs who don't either have an air shift or some other supplemental duty.

  7. #7

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    Even with that, there was obviously enough brand equity in "CBS-FM" to bring the moniker and some of the personalities back.



    Quote Originally Posted by DavidEduardo View Post


    Actually, the June 3rd flip to Jack was well warranted and, actually, very successful. CBS-FM had become really, really old. Agencies were not buying any longer. It was not top 10 in 25-54 and was not top 15 in 18-49. Jack rapidly produced better 25-54 numbers than the oldies format had done at the end.

    The only reason CBS-FM dropped Jack and created a new non-oldies classic hits station was because their research people saw what WOGL in Philadelphia was doing in the first two years of PPM testing; as CBS adjusted the format, it got better and better in the PPM trial data (which was not available publicly and only available to a few of us under NDA). So CBS decided that the 2008 coming to NY of PPM would be best served with a new classic hits station... and they were motivated by the fear that someone else would take a format that did so well in the PPM.

  8. #8
    Quote Originally Posted by gr8oldies View Post
    Even with that, there was obviously enough brand equity in "CBS-FM" to bring the moniker and some of the personalities back.



    What happened to the other program director?

  9. #9
    The flip to Jack was the worst format change in American radio history. It was reflected in the backlash by WCBS-FM listeners. I understand the demographic issues, but they should have kept the personalities and gradually phased out older music. That snarky voice was an insult to all their listeners.

  10. #10
    I think David made it pretty clear why it wasn’t the worst of anything.

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