Sound That Brands, the Los Angeles-based podcasting studio specializing in branded audio content for national advertisers, has announced that Emmis Communications would provide a round of funding that will allow rapid expansion. Major brands like Trader Joes, Facebook, Smead, Tindr, General Electric and McAfee have recently produced branded podcasts.

"At Sound That Brands, our motto is 'Be the content, not the interruption,'" said Sound That Brands CEO Dave Beasing. "With Emmis support, well grow quickly, producing audio that is not only entertaining and informative, but builds brand loyalty."
Emmis is investing in a podcast consulting group.