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Thread: The Misguided Allure of Deep Tracks

  1. #1
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    The Misguided Allure of Deep Tracks

    Seldom does a week go by that Radio Discussions does not have a number of posts about short playlists, too much research, not enough play of "oh wow" songs.

    Jon Coleman, one of the best researchers our industry has known, wrote a blog piece on this subject this week.

    Here is the link: https://colemaninsights.com/coleman-...of-deep-tracks

    Everyone who things that the station they listen to should expand its playlist should at least read this piece. It's based on Jon's many, many decades of researching and talking to our listeners.
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    Quote Originally Posted by DavidEduardo View Post
    Seldom does a week go by that Radio Discussions does not have a number of posts about short playlists, too much research, not enough play of "oh wow" songs.

    Jon Coleman, one of the best researchers our industry has known, wrote a blog piece on this subject this week.

    Here is the link: https://colemaninsights.com/coleman-...of-deep-tracks

    Everyone who things that the station they listen to should expand its playlist should at least read this piece. It's based on Jon's many, many decades of researching and talking to our listeners.
    Yes I know what you are talking about! Then you hear as in the article people ranting and complaining about why a deep tracks/AAA format outlet is not doing songs the way they want it to be. One is the Yacht and the other is Deep Tracks. Also in the article there was the question over what is the right balance to keep or expand the audience for that venue.

    The Article itself reminds me of what I seen here on radio discussions some guy whines about a radio station not airing 60's and 70's songs on WABC-AM most notably. The answer ends up being about that today's PD's has to fight over who is leftover on FM to maximize their audiences and how that PD and GM keeps their station relevant when they have to contend with Spotify, and other podcast outlets are going to kill them off.

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    Here is another point I like to add the people who complain about this topic in past threads are doing this for two reasons one these people may not use youtube or internet radio to find the playlists they like and two they miss the era when WABC-AM, KFRC-AM, KHJ-AM and WLS-AM were the biggest Top 40/CHR/ Hot AC stations in the USA. Or when Rick Dees was at KIIS-FM Los Angeles. Audio Broadcasting has shifted in the past 15 years to favor SiriusXM, and app radio outlets due to how the median audience chooses these venues over AM and FM radio.

  4. #4
    People want what they want. They'll give you all kinds of reasons why. They don't care about studies, demographics, or profits. None of it matters. They want what they want, they want it now, and they want it for free. Nothing else matters.

  5. #5
    Quote Originally Posted by RadioPatrol View Post
    Audio Broadcasting has shifted in the past 15 years to favor SiriusXM
    Maybe 30 million listeners in a nation of about 300 million, and it's taken 15 years (actually 18) to do it, and growth has plateaued. Some shift.

  6. #6
    Quote Originally Posted by RadioPatrol View Post
    Audio Broadcasting has shifted in the past 15 years to favor SiriusXM
    It really hasn't. I read the exact same complaints about the playlists at SiriusXM. No playlist, no matter how large, is ever large enough.

    If the number of songs is the issue, just change the station to another format, and you get another list of songs. But that's not the issue.

    Again, people want what they want, they want it now, and they want it for free.

  7. #7

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    Quote Originally Posted by TheBigA View Post
    It really hasn't. I read the exact same complaints about the playlists at SiriusXM. No playlist, no matter how large, is ever large enough.

    If the number of songs is the issue, just change the station to another format, and you get another list of songs. But that's not the issue.

    Again, people want what they want, they want it now, and they want it for free.
    True and there are youtube playlists to consider too but in Youtube's case the audience size of a specific song is seen immediately (Top Artists get at least a billion viewers and niche artists get a thousand or million viewers). But in Youtube's case its where they got TV Viewers away from MTV and VH1 to Vevo and Youtube with some deals with the labels and its easier to get any deep track the way you want it.

    for Live 365, Spotify, Iheart, Tunein, radio.com, accuradio, 8tracks, radionomy the listener size may vary by feed though.

  8. #8
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    Quote Originally Posted by RadioPatrol View Post
    True and there are youtube playlists to consider too but in Youtube's case the audience size of a specific song is seen immediately (Top Artists get at least a billion viewers and niche artists get a thousand or million viewers). But in Youtube's case its where they got TV Viewers away from MTV and VH1 to Vevo and Youtube with some deals with the labels and its easier to get any deep track the way you want it.
    Just a clarification: YouTube reports "views" and not "viewers". The reach of a song that gets one million views may only be a hundred thousand people if the people who see it like it a lot and view it many times.

    The five billion views of "Despacito" are not from nearly all of the world's population... just from people like me who have seen it 25 or 30 or more times.

    One interesting thing about YouTube is its adaptive software. If I start with a couple of 60's and 70's songs by artists from Spain, it will then continue automatically giving those to me. But if I insert manually a couple of Colombian cumbias and vallenatos from the very same era, it begins playing more of the same. And if I do a couple of Fleetwood Mac songs, I suddenly see the stack full of rock songs from that era. And this can go on for a long time, meaning I can seed a playlist and it will keep on giving me that "format" until I tire of it. It's a lot better at predicting based on a wide variety of seed songs than any of the other services I have used or currently have.

    And if I play a song manually several times, every time I select a similar song in era and genre it adds the ones it knows I like without fail. And that is where those billion-view songs come from.
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  9. #9
    Quote Originally Posted by DavidEduardo View Post


    One interesting thing about YouTube is its adaptive software. If I start with a couple of 60's and 70's songs by artists from Spain, it will then continue automatically giving those to me. But if I insert manually a couple of Colombian cumbias and vallenatos from the very same era, it begins playing more of the same. And if I do a couple of Fleetwood Mac songs, I suddenly see the stack full of rock songs from that era. And this can go on for a long time, meaning I can seed a playlist and it will keep on giving me that "format" until I tire of it. It's a lot better at predicting based on a wide variety of seed songs than any of the other services I have used or currently have.
    .
    And that's the biggest problem with YouTube, Spotify etc. predictive software. You like this, you get more of this. Computers still have a hard time predicting what variety a listener really wants. Human curated playlists are better in my opinion. If deep variety is desired by the listener, there are any number of internet only stations likely giving their music away or running on a largely donation basis.

    "Deep Tracks" at broadcast is about like running six minute long commercial sets. Neither seems like a good way to keep the average listener delighted in a given station.

  10. #10
    Quote Originally Posted by joebtsflk1 View Post
    Neither seems like a good way to keep the average listener delighted in a given station.
    A bad song gets a stronger negative reaction than a 6 minute break.

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