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Thread: KFSD-AM Escondido

  1. #1

    KFSD-AM Escondido

    They have filed to go silent.

    Exhibit 1
    Description: REASON FOR REQUEST

    STATION KSPA HAS BEEN OPERATING AT A LOSS FOR A LENGTHY PERIOD OF TIME AND THE LICENSEE DESIRES TO SUSPEND OPERATIONS TO SAVE MONEY WHILE IT SEEKS A BUYER FOR THE STATION.

  2. #2
    It could be a nice simulcast for any station in the market.

  3. #3

    Join Date
    Jan 2008
    Location
    Nevada City, CA
    Posts
    815
    Quote Originally Posted by Frequency1 View Post

    STATION KSPA HAS BEEN OPERATING AT A LOSS...
    Gee... Could KSPA be doing this too? Somebody ought to proofread the filings.

    Dave B.

  4. #4
    This poor station has flipped formats almost as many times as Saul Levine up in L.A. They've tried almost everything: country, business talk, classical music, 1970's Top 40 (briefly), Spanish-lauguage, Korean-language -- and (for the last few years) adult standards. You'd think a playlist heavy on Sinatra, Perry Como, Nat King Cole etc. would play well in an area heavy on retirees (the station has a decent signal over Rancho Bernardo and super-upscale Rancho Santa Fe) -- plus, they were the only AM station in San Diego County playing music. But I never heard a single ad. Kinda proves what David Eduardo and other pros on this board have said for years: there's no money in targeting 65+.

    The real problem is their tiny signal. Very hard to pick up outside North County. Wonder if new owners can do anything about that.

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