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Thread: WWBA flips to Classic Country

  1. #11
    Quote Originally Posted by ai4i View Post
    Yes that has been the one and only to count on any more here.

  2. #12
    WHPT 102.5 The Bone is live and local all day. Still Local Radio.

  3. #13
    If you look at the WWBA pattern on the FCC database, not the map on Radio-Locator, you will see they are not wasting that much signal over the Gulf. Its' the high conductivity of seawater that makes it appear that way.

  4. #14

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    Quote Originally Posted by rfrus View Post
    If you look at the WWBA pattern on the FCC database...you will see they are not wasting that much signal over the Gulf.<br>Its' the high conductivity of seawater that makes it appear that way.
    <br>
    You are correct but their null toward Orlovista's 810 is so deep that it makes me wonder if they would be better off financially to reduce their day power and let their null that way out a bit. <br>
    <br>
    I wish that they could erect more sticks and put a stronger signal in a broad arc away from D-FW at night.<br>
    They are far from being interference-free even several miles NORTH of where I hear them on 1640 in the daytime in Sarasota.<br>
    I am sure that they expect most of their new listeners to be on 96.7 &amp; 98.3 anyway.
    Last edited by ai4i; 06-19-2019 at 03:08 PM.
    Ai4i has Always Been on the Trailing Edge of Technology!

  5. #15
    What I don't understand is how they are going to finance this? Even with a boatload of infomercials on the weekends, it costs real money to run a radio station - just to power it up - let alone on air talent or support staff. I wish I could remember what a poster had once opined on what the power up costs were, but I seem to think they were in the range of $1000 per week. Who is going to buy advertising on a jukebox? Although the WWBA lineup was rightwing, "fascist propaganda" seems harsh. When they ran Dan Ruth on Saturdays, I thought they got decent following. If they would take that a step further and really mix up the opinion makers on air - some right and some left - think Hannity and Colmes - they could (have) differentiated themselves from the established conservative talker in Tampa Bay. On another board I have suggested the use of an all-news station as the framework for a local all news. That would be tough to do in Florida as there are no all newsers south of DC, but suppose they arranged to pay some amount to pick up the feed from WTOP, run it a minute behind, and insert local news when DC traffic and weather runs, as well as inserting local ads where it fits in with the broadcast stream - maybe an idea? Music on AM just seems to be a placeholder.

  6. #16
    Interesting side note: They upgraded their online stream from 64k to 128k AAC+ AFTER their flip to Classic Country

  7. #17

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    Jingle-sing of WWBA calls heard coming back in from the spot break, last time I listened.

    Byron
    Don't go around acting like the world owes you a favor. It was here first.

  8. #18
    I scolded the station owner on the station's FB page.
    Listeners pelted him, asking why the horrible change.
    He griped about "not making any money" and "operating at a deficit."

    And running an AUTOMATED country music format ON AM with zero local interaction will draw listeners and "make the station money?"
    No local news, no local hosts, nothing but COMPUTERIZED MUSIC which can be found in many other places.
    Gee, just the kind of radio station advertisers would want to be associated with.

    I told him that station has long been mismanaged and that this change was another of many boneheaded decisions which make it clear station ownership knows next to nothing about BROADCASTING and cares little about the station's listeners.

  9. #19

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    Quote Originally Posted by Dondd View Post
    I scolded the station owner on the station's FB page.
    I told him that station has long been mismanaged and that this change was another of many boneheaded decisions...
    They plan for all their listeners to be listening to their two translators.
    My favorite question to ask in any thread about a derailed radio station is always the same:
    What would you do with it?
    Their diurnal signal is great.
    I personally would consider this format.
    Ai4i has Always Been on the Trailing Edge of Technology!

  10. #20
    Nia is trying to get a small amount of listeners on each station they own or operate in the market, so they can combine the cluster total listeners up together and sell it as a combined audience.

    Basically like the big boys do it but on a smaller scale.

    30,000 here
    60,000 there
    40,000 here

    If done correctly it could become 2-3 shares in the market and generate a little bit of money.

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