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Thread: Missing Format in New York City Radio

  1. #11
    The question that no one is addressing is who would blow up a station to put such a format on in NYC? Certainly not iHeart, who has 5 stations in the Top 10. (I think they already have The Breeze on an HD2) Entercom was just the beneficiary of the WPLJ flip, so they'll assess the impact it will have on WNEW. None of their stations seem likely to flip. Emmis isn't changing anything. And then you have the SBS and Univision stations that aren't likely to flip. So what's left? College and educational stations. Not much to pick from.

  2. #12
    It seems conceivable that Alt 92.3 could eventually be changed, as it is apparently one of the lowest rated major stations in the market.

  3. #13
    Quote Originally Posted by Barry View Post
    It seems conceivable that Alt 92.3 could be changed, as it is apparently one of the lowest rated major stations in the area.
    Entercom has been very supportive of its alternative rock stations in other markets where they're doing poorly.

  4. #14
    Since commercial radio is a business, it seems unlikely Entercom would continue to support low rated stations indefinitely, unless they are producing good revenue, or believe there is nothing else that would do significantly better.

  5. #15
    Quote Originally Posted by Barry View Post
    Since commercial radio is a business, it seems unlikely Entercom would continue to support low rated stations indefinitely, unless they are producing good revenue, or believe there is nothing else that would do significantly better.
    Or unless the CEO of the company is particularly supportive of the format, as this article indicates:

    https://www.rbr.com/wbmp-amp-to-alt/

    The other station mentioned in the article, KVIL Dallas, is one of the lowest rated stations in that city too.

  6. #16
    Alt 92.3 doesn't need to be flipped but it could stand to be tweaked. The music leans very much to the pop side and the presentation lacks the kind of edge that made alternative stations sound so great in the 90s. It sounds to me like they're playing it too safe and trying to target females with an innocuous type of "alt". The numbers don't look like it's working.

  7. #17
    Quote Originally Posted by Theater of My Mind View Post
    The numbers don't look like it's working.
    Conversely, do you have examples of alt stations that are playing edgier music and are getting better ratings?

    From what I can see, the music seems to be at a low point right now.

  8. #18
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    Quote Originally Posted by Barry View Post
    Since commercial radio is a business, it seems unlikely Entercom would continue to support low rated stations indefinitely, unless they are producing good revenue, or believe there is nothing else that would do significantly better.
    "Low rated" is a dangerous term, particularly if the beauty contest 6+ numbers published publicly are the basis for evaluation.

    A station can be lower in 6+ than in a target sales demographic. So if a station is terrific in Women 25-44, it will have lots of good rate buys. If it is great in 6+ but mostly listened to by folks over 55, it will hardly get any buys.

    The real ratings metric is how it ranks in its target demo.
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  9. #19
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    Quote Originally Posted by TheBigA View Post
    The question that no one is addressing is who would blow up a station to put such a format on in NYC? Certainly not iHeart, who has 5 stations in the Top 10. (I think they already have The Breeze on an HD2) Entercom was just the beneficiary of the WPLJ flip, so they'll assess the impact it will have on WNEW. None of their stations seem likely to flip. Emmis isn't changing anything. And then you have the SBS and Univision stations that aren't likely to flip. So what's left? College and educational stations. Not much to pick from.
    There is really nothing left. NYC has four non-coms in the commercial band, WNYC, WBAI, WPLJ and WQXR. WQXR is on a frequency and facility that can't compete commercially, and the other 3 are very solid unless Pacifica finally implodes.

    The market is 25% Hispanic and 20% African American, so the Emmis cluster as well as the 3 full signal Spanish language stations are going to be around for a while.

    There is nothing left. Entercom is not going to add another rock station, as they have one. iHeart has a classic rocker, so they won't add one either.

    Nothing left.
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  10. #20
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    Quote Originally Posted by Theater of My Mind View Post
    Alt 92.3 doesn't need to be flipped but it could stand to be tweaked. The music leans very much to the pop side and the presentation lacks the kind of edge that made alternative stations sound so great in the 90s. It sounds to me like they're playing it too safe and trying to target females with an innocuous type of "alt". The numbers don't look like it's working.
    I'm sure they have researched it intensively and likely the music choice is based on pleasing the largest of the different partisan groups within alternative, none of whom are happy with the songs that any other group likes. You are likely in a group they determined to be smaller than the larger consensus group they are serving.
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