May ratings are here

We now have the May numbers: https://ratings.radio-online.com/cgi-bin/rol.exe/arb033

Not much to talk about, though The Eagle simulcast is coming on strong.

SportsTalk 790 looking up, probably due to the Astros.

Country Legends sinks back into the ones after some respectable months.

Air1 bounces back.

And of course, our favorite dumpster fire, KROI, continues to wobble in the zeroes. But it looks like Alfred is in a selling mood; Urban One just dumped the rest of its Detroit properties today: https://radioinsight.com/headlines/177637/beasley-acquires-wdmk-three-translators-in-detroit/

Eventually they will get around to 92.1 here. "Mr. Liggins, EMF is on the phone...They are asking if you've had enough..." Any calls left with the "LV" letter combo?

Mediafrog+ said:

Eventually they will get around to 92.1 here. "Mr. Liggins, EMF is on the phone...They are asking if you've had enough..." Any calls left with the "LV" letter combo?

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God deliver us from the abomination called EMF.

stan said:

God deliver us from the abomination called EMF.

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Spotify my man. Terrestrial Radio is an antiqued entertainment medium now that mobile internet covers every major city. You can get any format, any time, anywhere.

rageradio said:

more reliable than streaming

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Smoke signals are more reliable than terrestrial radio, yet here we are.

Simply being more "reliable" is not going to save terrestrial radio. Streaming is the future of media entertainment. AM/FM doesn't offer the variety that people want. It doesn't offer on-demand. It doesn't offer high fidelity sound. It doesn't offer interactive ads. It doesn't offer seamless compatibility with multiple smart devices.

But more importantly, It doesn't offer real, accurate listener data. Streaming services have the ability to tell their advertisers how many listeners they have, at what time they listened, for how long they listened, and on what device(s). No PPMs required.

The future is in streaming. There's a reason why Clear Channel came out with the iHeart app, CBS launched Radio.com, and Univision expanded their "Uforia" streaming service. Radio is slowly, but surely dying. The golden years of radio are behind us now. From here on out, it'll be a very slow death for terrestrial radio.