I thought when you did a count KPNT had 30 to KYSR's 27, unless that's changed recently.
It's not as much about the number of currents as it is about how often they rotate and, as a result, how many play each hour.
I thought when you did a count KPNT had 30 to KYSR's 27, unless that's changed recently.
That is not a "test". It is just a system for exposing new music to smaller segments of the audience first. Note that the steps start with time of the day or week when audience levels for radio are at their lowest.
What you describe is simply a stairstep rotational pattern that starts with one show, moves to dayparting and then, maybe gets on the full playlist. Lots of stations do this in one way or another.
But there is no "testing" going on as there is no formal measure of acceptance / rejection. They are just easing the songs into rotation. And I'll bet they look at on-demand statistics and Nielsen moment-by moment (if they buy that data) for guidance.
With regard to the on point posts in this thread about gold-based alternative 91X and active/alternative hybrid 105.7 The Point both being outliers in the incredibly staid format of alt which is now softer than soft ac, I'd like to add another to the pile, Alt 93.3/Minneapolis, the peashooter translator fed by HD that deviates very sharply from the soft safe sounds of iheart's other "Alt" stations. For that reason I wish they would have gone with the name they initially flirted with, 93.3 The Edge, as an homage to the once great 93.7 The Edge in the same market that generated some of the best ratings for any commercial alternative station during its time. 93.7 The Edge..a topic for another time.
Alt 93.3 is an alt/active hybrid. While it's far from what comm. alt. should be at this point in time had the format followed its original instincts of playing what's new, fresh and vibrant rather than what they've done by allowing themselves to be what they're told to be by the powers within the control grid, below is what Alt 93.3 has played in recent hours. Dandy Warhols, Sevendust, Gargbage, White Zombie, Taking Back Sunday, The Used.. pretty cool for an alt station years and years ago but today there really is no such thing as Alternative format. It's either Nostalgia or Soft Indie Folk.
So it's too bad there aren't any programmers with guts that would step outside the norm to play what the kids are actually listening to (trap metal and experimental hip hop among many other genres etc), but I get it, they simply aren't allowed to do so. Until then, this lumbering old-based rock-based playlist will have to do.
Crazily, this playlist looks flat out revolutionary compared to the softer than soft ac sounds of commercial alternative stations nationwide. Again, it's by design and I get it but that doesn't mean I don't get to comment on it. last one to leave turn the lightz out zzzzzzzzzzzzzzzzzzz
Alt 93.3 Minneapolis 6/16/17
Wow, KROQ is currently tied overall with the classical public radio station owned by USC.
My belief is that the "alternative" format is killing itself with a misguided notion of what alternative rock actually is.
Don't blame "alternative music", blame those at radio and the labels who think kiddie pop is what alternative listeners want to hear.
My belief is that rock is dying and has been since the '90s. Rhythmic is king, even among the white, suburban demos that used to be rock's happy hunting ground. Times change, tastes change. Some fads last longer than others. Except for the one that produced the music that the USC station plays, beginning six or seven centuries ago.
Was/Is jazz a "fad?" It's history is longer than rock and roll of course, but jazz hasn't enjoyed anything close to widespread popularity in decades.
Another alt station with a deeper playlist is 92.9 KRXF/Bend, OR. There is a AAA in the market, but no other alt or active rock station. It is apparently no longer subscribed to the ratings so it doesn't appear, but when it did it was consistently near the top of the list in a market of over 200,000.
A quick look at the demographics of Bend Oregon shows that it's a city that is 94% white. There isn't even a single urban radio station in the place! Let me know when LA becomes 94% white, and maybe you'll have a point. KROQ did much better when the city had a different population base. I know of some former Angelinos who've moved to Bend for that reason.
For better radio or to get away from the non-whites?
To get away from high taxes, idiotic politicians and unresponsive government, high traffic, high pollution, crazy traffic, high rental and home prices, terrible education, high crime... and more.
I hope that's the case. BigA's original post definitely left the impression that his acquaintances' decision to leave majority-minority LA for 94 percent white Bend
I hope that's the case. BigA's original post definitely left the impression that his acquaintances' decision to leave majority-minority LA for 94 percent white Bend was based on the proportion of non-whites in the population -- or the desire to hear more rock and less rhythmic on their radios.
And so what if they did? Who appointed you to determine whether the reason for their move is appropriate? If it is their desire to move to a 94% white town because they feel more comfortable there, that is all of their business and none of yours. The same would be true if they wanted to move to a 94% non-white town for the same reasons. They can move wherever they want for any damn reason they want. That is what living in a free country is all about. It is amazing that in 2019 this still has to be explained to people.
Ratings are out. https://ratings.radio-online.com/cgi-bin/rol.exe/arb003
KROQ is still getting edged out by KYSR, 2.2 to 2.0. KLOS is kicking ass though.
Funny...KSUR picks up 2/10ths to a .5. Wonder if the 80s experiment caused that jump.