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Thread: Philly May PPM's

  1. #1

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    Philly May PPM's

    In the pageant numbers, B101 takes pole position by remaining flat while WMGK slid two-tenths. Tight race up there! WMMR regained most of its loss while WOGL remains at 6.0 for whatever unimaginable reason (WISX, perhaps?). Not a whole lot else to talk about in the top 5.

    Elsewhere, WIP-FM dropped 0.7, WPPZ is now up to a comparably impressive 2.5, and literally nothing else noteworthy happened.

    https://www.allaccess.com/nielsen/q/...hiladelphia-pa
    But not a real green dress, that's cruel.

  2. #2
    WPPZ's numbers are pretty phenomenal for that signal. Excellent choice in format. Geez they're hardly below the two CHR's. That's crazy. And yeah, 'OGL is suffering a little from WISX. Still doing fine but 'The Breeze' is serving its purpose. Not breaking records but holding its own and shaving a few points off of other stations here and there.

  3. #3
    K-Love's big share last month turns out to be a spike and not a trend, as they lose 1.0 out of a 1.2 share gain. WXPN hits 2.3, a tenth ahead of Ben and probably an all-time high for them.

  4. #4

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    Anyone have the goods on how WOGL and WISX are doing in 25-54? Per All Access, I can see that the top 8 (in this order) are WMMR, WBEB, WUSL, WDAS, WRFF, WXTU, and a tie between WIP and WMGK. Now, I have no way of knowing what the actual shares are but I really expected WOGL to be in the top 10 and WISX to be somewhere near it.

    Also...

    • The top 6 18-34 are WUSL, a tie between WTDY and WXTU, WMMR, WBEB, and WIOQ (which is a full share behind WBEB so I suppose WTDY is really doing a number on them?).
    • The top 7 18-49 are WMMR, WBEB, WUSL, WRFF, WXTU, and a tie between WTDY and WDAS.


    https://www.allaccess.com/net-news/a...s-f?ref=search
    Last edited by Miguelito; 06-11-2019 at 05:23 PM.
    But not a real green dress, that's cruel.

  5. #5

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    BTW: I want to be a sales person for WMMR. LOL
    But not a real green dress, that's cruel.

  6. #6
    Quote Originally Posted by Route 222 View Post
    WPPZ's numbers are pretty phenomenal for that signal. Excellent choice in format. Geez they're hardly below the two CHR's. That's crazy.
    It's all about the format. I always found it interesting that in Baltimore, WINN, which is only a class A FM, always does amazing in the ratings. They were #2 6+ in the last book. In DC, WMMJ is also just a class A and they were #3.

  7. #7
    Hi Miguelito. In regards to your above response, I feel like WOGL has to start playing more 90s music as the 70s has aged out of the so called 25-54 demo. They are one of the only entercom stations that plays a consistent amount of 70s. Sunny 105.9 in Orlando which was number 1 this month, plays maybe 1 70s an hour. I also feel like them and Ben FM need to refresh their playlist at it is getting very stale.
    WMGK has been doing a good job or starting to add some 90s rock to their playlist and it is working for them.

  8. #8

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    Quote Originally Posted by AM/FMRAINMAN View Post
    Hi Miguelito. In regards to your above response, I feel like WOGL has to start playing more 90s music as the 70s has aged out of the so called 25-54 demo. They are one of the only entercom stations that plays a consistent amount of 70s. Sunny 105.9 in Orlando which was number 1 this month, plays maybe 1 70s an hour. I also feel like them and Ben FM need to refresh their playlist at it is getting very stale.
    WMGK has been doing a good job or starting to add some 90s rock to their playlist and it is working for them.
    I think the next time they spruce up the library, they're really going to have to add another year or two of '90s titles. There are some '70s that are gonna hang on for a really, really long time because people love them and they don't turn off the younger end of the demo. But yeah, one '70s title per hour is going to be quite sufficient!
    But not a real green dress, that's cruel.

  9. #9

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    Got a question: The Breeze is now at a 4.7.

    So were these actually their numbers from the previous three months? Or is there a typo somewhere?

    WISX-FM 4.8 4.8 4.5 4.7 Soft AC iHeartMedia (courtesy of RadioOnline)

    * * * * *

    Nice trending for WXPN ....

  10. #10
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    Quote Originally Posted by Steve Green NEPA View Post
    Got a question: The Breeze is now at a 4.7.

    So were these actually their numbers from the previous three months? Or is there a typo somewhere?

    WISX-FM 4.8 4.8 4.5 4.7 Soft AC iHeartMedia (courtesy of RadioOnline)

    * * * * *

    Nice trending for WXPN ....
    PPM "books" are 28 days each. There is no rolling average of months.

    Agencies use their own software to do multi-book averages, and stations use products like X-Trends to get quarterly and other averages.

    The new diary market continuous measurement will use longer period averages and issue monthly reports but those will be a multi-month rolling average. Unlike today's trends in diary markets, each month will be a fully weighted and proportional report.
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