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Thread: WPLJ says farewell New York. Any thoughts on final day/shows?

  1. #51
    Quote Originally Posted by DavidEduardo View Post



    They are providing a service that many want to have on the NYC radio dial.
    Really? Christian rock? This isn't Texas.
    I'm a sinner and I like it that way.

  2. #52
    Quote Originally Posted by Jeffrey View Post
    Really? Christian rock? This isn't Texas.
    Nor is it Nebraska, Missouri, West Virginia or South Carolina, but there are plenty of people from all those places who now live and work in the NYC metro area. I don't think K-Love will struggle to find an audience as much as you think it will -- and as has been said before, it doesn't need to draw as many listeners as the secular AC of WPLJ did just as long as the people who do listen wind up donating regularly.

  3. #53
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    Quote Originally Posted by Jeffrey View Post
    Really? Christian rock? This isn't Texas.
    K-Love is Christian AC. Air-1 is Christian pop/rock.

    As an example, the LA station has now been on the air a number of months, and even though it is prohibited from advertising the K-love brand in the market, it has a cume of about a half million in the Southland. Not a bad start in a place one would think it would not do so well.

    Oh, and take a look at how the Pillar of Fire station does down in its Middlesex/Ocean market... as high as a 4 share in one recent book.
    Last edited by DavidEduardo; 06-12-2019 at 04:08 PM.
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  4. #54
    Quote Originally Posted by DavidEduardo View Post
    Oh, and take a look at how the Pillar of Fire station does down in its Middlesex/Ocean market... as high as a 4 share in one recent book.
    That's the Middlesex/Somerset/Union market. (Maybe you confused it with Monmouth/Ocean.)

    And WAWZ is still trying to be a rimshot NYC station -- they have jingles singing "Star 99.1 New York", even though they're 35 miles away. I wonder if they'll refocus on serving central NJ now that K-Love has arrived.

  5. #55
    And WKLV 96.7 is one of the higher rated suburban signals in New York, along with the other local Christian music FM station, WAWZ 99.1.
    It would not surprise me if WPLJ's ratings with its new CCM programming will be comparable to or even surpass those of the former Hot A/C format, even though ratings are not the main criteria for a successful nonprofit station.
    Secular stations can only wish for the level of engagement from listeners of K-Love and WAWZ-sending in donations on a regular basis, and sporting their bumper stickers on their cars

  6. #56

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    Quote Originally Posted by Barry View Post
    A Secular stations can only wish for the level of engagement from listeners of K-Love and WAWZ-sending in donations on a regular basis, and sporting their bumper stickers on their cars
    Yes. Yesterday in the parking lot of my work there was a van with a bumper sticker for both 106.9 K-LOVE and "Good News" WIHS 104.9 FM. WIHS being a long time teaching and preaching station in Middletown, Connecticut.
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  7. #57

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    Air1 recently switched to "worship music"

    Quote Originally Posted by DavidEduardo View Post


    K-Love is Christian AC. Air-1 is Christian pop/rock.

    As an example, the LA station has now been on the air a number of months, and even though it is prohibited from advertising the K-love brand in the market, it has a cume of about a half million in the Southland. Not a bad start in a place one would think it would not do so well.

    Oh, and take a look at how the Pillar of Fire station does down in its Middlesex/Ocean market... as high as a 4 share in one recent book.

  8. #58
    Quote Originally Posted by Jeffrey View Post
    Really? Christian rock? This isn't Texas.
    Ridiculous stereotype much?

  9. #59
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    Quote Originally Posted by gr8oldies View Post
    Air1 recently switched to "worship music"

    I forgot that they switched in January to a "worship" format.

    Not knowing any of the artists on either the old Air-1 or on K-love or the new Air-1 format, I wonder what the difference in Air-1 is from what they used to play. And was the change based on the appeal of the music or the new target group being more likely to donate and become members?
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  10. #60

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    Air 1 used to be the younger end of the CCM audience, think soccer moms in their 20s as opposed to K-Love being soccer moms in their 30s and 40s. The current Air 1 music is what the praise band plays at an evangelical mega-church on Sunday morning. The current Air 1 "preachers to the choir" and thus the donor base, as opposed to the previous format. I'm thinking the rise of the "nones" (younger people who claim no religious affiliation) was a significant factor.


    Quote Originally Posted by DavidEduardo View Post


    I forgot that they switched in January to a "worship" format.

    Not knowing any of the artists on either the old Air-1 or on K-love or the new Air-1 format, I wonder what the difference in Air-1 is from what they used to play. And was the change based on the appeal of the music or the new target group being more likely to donate and become members?

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