Elton John Rocketman "Roadblock"

Looks like some major iHeart AC stations ran a 1 hour 'roadblock' program Friday afternoon in PM-Drive to promote the weekend premiere of Elton John Rocketman movie.

KOST, WLITE, WLTW ran it...but I suppose since iHeart has no AC in Boston, it didn't run here, did it?

This sounds like an infomercial....but I would have liked to hear how it was produced to be good enough to run in PM drive on some major major-market stations.

Is this 1 hour show online anywhere?

Anyone know?

Wimmmex said:

KOST, WLITE, WLTW ran it...but I suppose since iHeart has no AC in Boston, it didn't run here, did it?

Anyone know?

Click to expand...

iHeart has Soft AC in Boston on "The Breeze" 94.5 WJMN HD2, and their AC 96.1 WSRS, Worcester can be heard well in much of greater Boston, tops the Worcester/Central MA ratings, and shows up (low) in the Boston market ratings despite format dominance by Entercom's WMJX.

I don't know if either of them aired the show.

a one hour infomercial plugging a so-so movie.

I wonder if they disclosed it was "pay to play"?

It would be a b*tch if 650 N.A.L.'s were issued

http://www.insideradio.com/hour-lon...cle_2f78fb9c-82a2-11e9-8bff-4f2b408f8342.html

Looks like it ran on WZLX:

https://wzlx.iheart.com/content/201...bout-rocketman-what-he-hopes-fans-will-learn/

All they have to do is list the funders in the credits. No problem, very easily done. They have a department that oversees this. They did the same thing with the Queen movie and any major album release. It's a job, not a hobby.

Of course Sirius has a sponsored Elton John channel, but no disclosures are required, because payola laws don't apply to Sirius or any non-broadcast radio.