ESPN is betting more on Snapchat. In March, the sports publisher added a new weekly show called “ESPN MMA Show” to the platform. That series, which is part of a larger push at ESPN to cover more mixed martial arts, is in addition to ESPN’s “SportsCenter,” “ESPN Daily” and “College GameDay” on Snapchat.
ESPN’s deeper investment in Snapchat comes as other publishers like the New York Times and Bleacher Report have paused their channels. But for ESPN, producing shows on Snapchat aligns with their digital strategy of meeting sports fans in places they already are. Snapchat also has proven to be a useful way to make revenue and to direct viewers to ESPN on television and to content on ESPN+.
