It seems there are two different translators at 103.3 in San Diego. I checked with FCC.gov's FM Query webpage. K277DH rebroadcasts iHeart Sports station 1360 KLSD. It is powered at 250 watts at 889 feet above sea level. The tower is at the intersection of I-5 and I-15, near National City and the naval base.
K277DG rebroadcasts Christian station 1240 KNSN, which itself simulcasts 740 KBRT Costa Mesa. This translator is powered at only 15 watts, on a tower 456 feet above sea level. It is located near La Jolla, on Mount Soledad, near the intersection of I-5 and Route 52/Mt. Soledad Freeway.
I suppose they are far enough apart that they can co-exist. But I've never heard about one city having two translators on the same frequency. It must get really confusing if you're listening to sports and it suddenly becomes religion as you drive up I-5. I'm sure the benefit an AM station gets from having an FM translator is lost if it keeps switching programming as you drive around the city.
These days, there are plenty of AM stations that are dependent on their FM translators for their audience and ratings. Many AM stations never refer to their AM frequency, only the FM dial position, calling themselves "Alt 96.3" or "B94.5." But they aren't competing with a totally different station on their FM translator's frequency in the same city.
K277DG rebroadcasts Christian station 1240 KNSN, which itself simulcasts 740 KBRT Costa Mesa. This translator is powered at only 15 watts, on a tower 456 feet above sea level. It is located near La Jolla, on Mount Soledad, near the intersection of I-5 and Route 52/Mt. Soledad Freeway.
I suppose they are far enough apart that they can co-exist. But I've never heard about one city having two translators on the same frequency. It must get really confusing if you're listening to sports and it suddenly becomes religion as you drive up I-5. I'm sure the benefit an AM station gets from having an FM translator is lost if it keeps switching programming as you drive around the city.
These days, there are plenty of AM stations that are dependent on their FM translators for their audience and ratings. Many AM stations never refer to their AM frequency, only the FM dial position, calling themselves "Alt 96.3" or "B94.5." But they aren't competing with a totally different station on their FM translator's frequency in the same city.