I worked for a couple of years (1974-1976) while in high school for the Mathis family at the ex-WSAO in Senatobia. Marvin was killed in a car train accident in 1961 or 1962, just prior to WSAO going on the air in 1962. Marvin's wife, Jennette, ran the 50 kW, WSJC, in McGee for many years. They had another person, Fannie Mae Cothran who ran their WXTN in Lexington, MS for many years. I knew J.B. Skelton and assisted him with several audio proofs on WSAO. Both WCPC in Houston, MS and WSJC had FM stations (I can recall J.B. doing an air shift on the Houston FM when I visited one day). The other Mathis brother involved in the business was Ralph Mathis.
Both 50 kW stations and WSAO (5 kW) had ITA transmitters when they went on the air and for many years. The 50 kW ITA transmitters at WCPC and WSJC were two of only a very few constructed. The WSJC ITA transmitter almost killed a business partner of mine in the early 1990s when he was working on it. The modulation choke had shorted to ground so someone had put it up on wooden blocks.
The Mathis family could have easily had an FM license in Senatobia in the early 70's as there was a channel assigned. Another group moved that channel to Coldwater and put WVIM on the air in 1976. Now, Senatobia, doesn't have a local station, AM or FM, after Northwest Community College discontinued their broadcast program and sold WNJC. Latter, the owner of WSAO, Jesse Ross, got fined by the FCC for EAS violations and couldn't or wouldn't pay the $21k fine.
More on topic, I was part of the crew that relocated the transmitter site of what was WBAM and became WLWI-AM, 50 kW Day, 740 kHz. in Montgomery, AL in 1985. The FCC had just granted daytime AM stations nighttime power, subject to interference calculations, at some level. WLWI's night power was assigned as 233 watts. Rather than try to run a lower power on the MW-50 transmitter, they purchased a 1 kW Continental 314R1 "Power Pebble" for night operation.
Bob