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Thread: KYW gets the WCBS treatment

  1. #31
    Quote Originally Posted by AbrahamJSimpson View Post
    It’s really not the same as changing the Action News theme (two decades ago).
    The single car horn jingle was nice for a while, but it needed a tweaking. The new traffic sounder sounds like the horns (all in unison) of a whole fleet of 18 wheelers preparing to roll again after the light at [name your "favorite" Roosevelt Blvd. intersection here] turns green.

    ixnay

  2. #32
    Before
    * Traffic and Transit on the 2's
    * Sports at :15 and :45

    Now
    * Traffic and Weather on the 2's
    * Sports at :8 at :38 (since January 2019)

  3. #33
    Quote Originally Posted by GEDA1990 View Post
    Now
    * Traffic and Weather on the 2's
    * Sports at :8 at :38 (since January 2019)
    Putting content at the quarter hour point is not the best way to work in the PPM world.

    I suspect somewhere in that, they have also adjusted where their commercial breaks fall.

  4. #34
    Quote Originally Posted by ixnay View Post
    The single car horn jingle was nice for a while, but it needed a tweaking. The new traffic sounder sounds like the horns (all in unison) of a whole fleet of 18 wheelers preparing to roll again after the light at [name your "favorite" Roosevelt Blvd. intersection here] turns green.

    ixnay
    Doesn't sound like horns to me, at least on the AM dial... haven't had a listen online yet (don't have an HD radio).

  5. #35
    Quote Originally Posted by MikeM2011 View Post
    Doesn't sound like horns to me, at least on the AM dial... haven't had a listen online yet (don't have an HD radio).
    Well, it does a better job IMO of saying "here comes a traffic report" than does WCBS-AM's current (and previous) traffic sounders.

    OTOH WDEL's sounder does an even better job of saying "traffic", as does WEEU's (in an old timey way).

    ixnay

  6. #36
    Anyone else notice KYW's resurrection of their 1981-82(?) slogan, "You Never Needed Us More"?

    ixnay

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