https://radioinsight.com/headlines/176592/bustos-acquires-kfny-from-iheart-divestiture-trust/
Likely will serve as a “La Raza” repeater for the South Sound area
Likely will serve as a “La Raza” repeater for the South Sound area
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KFNY/Centralia acquired by Bustos
- Thread starter Tomgsinger
- Start date
Did you even read the article? IT said it would likely rebroadcast the "LaZeta" regional mexican format from KMIA 1210/KZNW 103.3,nowhere in the RI article do they even mention La Raza.
I read the article, and meant to say LaZeta.
It's strange how Bustos is fond of La Zeta, with "La Raza" being a more powerful name for that format.
why is it more powerful, David? Easier/smoother to say? I know nothing about spanish radio and would love to learn whatever i can.
Contrary to the belief amonth non-Mexicans, "Raza" does not usually mean "race" in Mexico. It is a colloquial term meaning anything from "the gang" to "my kind of people" or "working folks".
For example, a guy walks into a bar (no joke ahead!) and sees his buddies there. He says, "Eh, Raza, ¡quihúbole!" just as you might say, "hey, guys, what's up?".
It's a very common expression, used by "ordinary folks" nearly as often as Australians say "mate" in conversation.
So, with the elements of "brotherhood" it is a perfect name for a male-leaning regional Mexican radio station.
"Raza" can also mean "breed", as in Cockers and Beagles and Yorkies. And finally, it means "race" in the sense of white, Black, Asian, Native American.
Sounds like they are still doing Smooth Jazz. I can access a remote SDR HF/VHF receiver out in Kittitas that gets a very weak 102.9 KFNY. They have no webstream, but their mix of smooth jazz/R&B (albeit very fuzzy) seems to be decent. Heard stuff by the late Joe Sample, Spencer Day's 'Til You Come to Me' and Fourplay/Ruben Studdard's cover of 'TKO' recently.
But doesn't SBS down in LA have a station called La Raza 97.9 (KLAX). Don't they have a national trademark on La Raza as a radio brand the way iHeart owns "Kiss" as a radio brand?
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