Don CT
Star Participant
https://deadline.com/2019/04/discov...resident-allison-page-in-top-role-1202592672/
It didn't work out to well for OWN. Will this flip be any better?The initiative, whose name will soon be announced, includes a linear television network and TV Everywhere app. A subscription streaming service will be added later. In the official announcement, timed to Discovery’s upfront presentation this evening in New York, the companies said it will be “inspired by Magnolia and driven by the Gaines’ creative vision.”
The Gaineses will serve as Chief Creative Officers and current HGTV President Allison Page will be president of the new joint venture.
The linear network will occupy the real estate of the company’s DIY Network, which was acquired as part of Discovery’s $14.6 billion acquisition of Scripps Networks Interactive. DIY is carried in about 52 million U.S. homes.