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Thread: WNSH 94.7 to Carry Some Sports Play by Play

  1. #1

    WNSH 94.7 to Carry Some Sports Play by Play

    New York's Country is airing spots tonight stating that they will be occasionally carrying Nets basketball games. There is one scheduled for Monday night. This will apparently be done when sister Entercom stations such as WFAN are carrying other sporting events at the same time.
    These interruptions of the regular country format are an unfortunate consequence of the the pending sale of the station to Entercom. Current owner Cumulus Media never cut into the country music programming in this manner, probably because they don't offer much or any sports play by play in this market.
    I wonder whether the station will also have to air some games from other local teams during various parts of the year.

  2. #2
    Quote Originally Posted by Barry View Post
    Current owner Cumulus Media never cut into the country music programming in this manner, probably because they don't offer much or any sports play by play in this market.
    However, Cumulus has the rights to the Atlanta Braves, and they just announced their play by play will now be heard on their rock station in that city.

    So we are now seeing more places where a music station is breaking format for sports play by play.

    This particular move might have made sense when the Nets played in the Meadowlands. Less sense now they they're in Brooklyn.

  3. #3
    Quote Originally Posted by TheBigA View Post
    However, Cumulus has the rights to the Atlanta Braves, and they just announced their play by play will now be heard on their rock station in that city.

    So we are now seeing more places where a music station is breaking format for sports play by play.

    This particular move might have made sense when the Nets played in the Meadowlands. Less sense now they they're in Brooklyn.
    This is the dreaded sports overlap period, with MLB, NBA, NHL and MLS all playing regular season games. (Not sure about MLS radio in NYC; I know the soccer teams do air on sports radio in some markets.) Scheduling conflicts are often inevitable, and you find sports play-by-play breaking format on music stations. The NBA and NHL seasons are ending in the next week or two and the only NYC area team going to the playoffs is the Islanders, whose games are on a college station. A couple of Nets games that only a few dozen diehards will be listening to, aired in a daypart in which only a few more country music fans would be likely to be tuned in, will have no lasting effect on the station's popularity, advertising or anything else worth fretting over. The bottom line here is the bottom line: You put the games anywhere, run the spots the advertisers have paid for regardless of whether anyone is actually listening to the irrelevant event being broadcast, and fulfill your contractual obligation. Inconveniencing a few Florida-Georgia Line fans for 2 1/2 hours on a few nights is nothing for anyone at Cumulus or Entercom to be losing sleep over.

  4. #4

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    1997 the last year the Hartford Whalers hockey team existed. WTIC 1080-AM (news/talk/sports)had the rights along with the rights to UCONN Huskies Men and Women's basketball. I remember one night UCONN Men were on WITC AM, UCONN Women were on WTIC-FM 96.5 (HOT Adult Contemporary), and The Hartford Whalers were on WZMX 93.7 FM which at the time was doing a 70s based Classic Hits format.

    I also remember back in the 90s when 98.5 WDRE in Westhampton, Long Island would interrupt their simulcast of 92.7 WLIR in Garden City to carry New York Islander's hockey. We had a stereo receiver with rabbit ears hooked up to it in our downstairs rec room at our house in Bristol, CT and 98.5 used to come in like a local.
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  5. #5
    The Islanders and Devils are on the Radio.com app, but the Nets are normally carried on WFAN. The regular NBA season is almost over and I doubt if the Nets will advance past the first round in the playoffs. so only a few games would be on 94.7 FM. It is obvious that WFAN AM and FM will never air different programming.

  6. #6
    Quote Originally Posted by BruceNYC View Post
    It is obvious that WFAN AM and FM will never air different programming.
    If they do, they lose the benefit of the combined ratings.

  7. #7
    I get it that carrying a few remaining Nets games during the evening hours is not a big deal.
    But in the course of a year, the station may have to carry overflow games from other teams, and not just at night. And of course Nets games again once their next season starts. That could be rather disruptive, especially since it is difficult for the average listener to know when these interruptions will occur.

  8. #8
    Quote Originally Posted by Barry View Post
    That could be rather disruptive, especially since it is difficult for the average listener to know when these interruptions will occur.
    That's why they're announcing it on air and on line. Think of it from the point of view of Nets fans, who will wonder what happened to their game one night when it's not where it's been all season. Any change in format is disruptive. It's disruptive to interrupt news with the Mets. On the other side, there are probably a lot of people who have never tuned in 94.7. They don't even know the station exists. So this forces them to go there for a night, and maybe discover something they didn't know existed.

  9. #9

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    For more rural-oriented sports followers, there doubtless will be lots of available things for the Nash programmers .... NASCAR, rodeos, steer-roping, tractor pulls, etc.

    I don't know well it would go over, though, for a NYC listener who had set the clock radio to wake up to Country and instead have to get their A out of B at dawn to a bullfight from Madrid. There is a limit.

    But stations have to do whatever is necessary in 2019. Especially when a station, despite its licensing as an official 'New York frequency' has been treated through the decades as a second-class Class B.

  10. #10
    Quote Originally Posted by Steve Green NEPA View Post

    I don't know well it would go over, though, for a NYC listener who had set the clock radio to wake up to Country and instead have to get their A out of B at dawn to a bullfight from Madrid. There is a limit.
    I don't think that's what's happening here though.

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