They blast into Del, and Elkton, MD. They're a south jersey station and that's really all. Yeah they can be heard spotty in Philly, and in AC, but unless they find a place to move their stick to, to get better AC or Philly coverage, they're stuck with what they have.
A good GM would find creative ways to market better to the areas they have indoor coverage in, but considering they're based in vineland, which is practically camden by the farm, they're in quite the predicament. It's a wonder they've been on as long as they have. Geator money will dry up fast though if he pulls out of WVLT and sticks with WTKU and WXPN.
EDIT- I love vineland, but it's not a place that's full of money for advertisers to line their pockets with. That's presumably why WVLT is begging to be a philly station, but when WDAS-AM 1480 shows up in the books and an FM station doesn't, that should be a sign. We love to talk about format changes on here, and yet no one brings up the station most likely to flip, and that has to be WVLT. They're a low signal, locally owned and in need of money. They oughta try to find the format most lucrative, and is oldies really that? I love, love what they play, but my god there's no way it's making them much money.
Here's a few ideas, not to be taken that seriously of course.
"WVLT, South Jersey's REAL Country!" (older 80s-90s country as an alternative to top 40 country on XTU)
"WVLT, Classic Alternative for South Jersey" (more of a pipe dream, late 70s-90s alternative hits)
"The Talk of South Jersey, WVLT!" (sorta like those talk FMs in delaware, syndicated at night Red Eye Radio stuff)
Put WMIZ on 92.1, South Jersey's Spanish Outlet