So after the end of the simulcasting at 690 and 104.5, WOKV-FM is shown to be the top ranked station in the beauty contest numbers, apparently not missing a beat without the AM. WOKV 690 on the other hand dropped to very nearly the bottom, below even some HD channels. The satellite sports Cox placed on there seems curious, as Jacksonville already has at least two sports stations, one of whom has the Jaguars on an AM/FM combo. If you were group manager what would you do, or what do you expect Cox's strategy is? Give them time to build an audience with sports? Bide their time until the Jaguars contract comes up for bidding? Being that 690 has the AM Rock heritage, and being that Cox also owns the WAPE calls, and being that an HD2 channel is getting measurable results with oldies, would not Rock-Ola be a natural to at least attempt?
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Jacksonville's Mighty 690
- Thread starter SCMcKinney
- Start date
In Orlando, Cox also had an AM/FM Talk combo, WDBO-AM-FM. Several years ago, Cox did the same thing. The FM continued with the talk format, while the AM became a sports station. It isn't that highly rated, but I assume WDBO AM is contributing more than if it were still simulcasting the FM. So it looks like Cox is doing the same in Jacksonville.
And you may be right that when the Jaguars contract comes up, Cox (or whoever owns the current Cox stations) may bid for it. How are the Florida baseball teams divided? Does WJXL-AM-FM have the Miami Marlins and WFXJ has the Tampa Bay Rays or visa-versa? Maybe there's another opportunity for WOKV to pick up one of those teams?
And you may be right that when the Jaguars contract comes up, Cox (or whoever owns the current Cox stations) may bid for it. How are the Florida baseball teams divided? Does WJXL-AM-FM have the Miami Marlins and WFXJ has the Tampa Bay Rays or visa-versa? Maybe there's another opportunity for WOKV to pick up one of those teams?
Jax didn't have a full time ESPN radio affiliate. This was a logical move.
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Sports stations do very well in big-league cities and/or cities with a passionate following for a major university, providing they have lots of local team-oriented talk to go with the live play-by-play. The sports stations that don't do well are the ones in less enthusiastic sports markets or stations in any market that depend on generic ESPN-type talk to fill big blocks of its schedule and national broadcasts of games that don't involve the local teams. When it comes to sports, all cities are parochial, so no matter how great a sports town you think your city is or how attractive having Monday Night Football or the MLB playoffs on the local station may appear, that's not going to bring in listeners, nor will too-cool-for-the-room guys in a studio in Bristol riffing on LeBron James or who's going to draft Kyler Murray for hours on end.
The costs of running an HD2 and translator are much much less then a behemoth multi tower am signal.. wont happen .. oldies there would be a failure
WSB-AM is next
>>>oldies there would be a failure <<<
I was going to wait 6 months to see where the numbers were before commenting further, but I will ask now. If the numbers for WOKV 690 remain at or near the bottom with satellite sports, would they still be earning more with a .2, as opposed to a .7 with a more general interest format? Would the oldies be a "failure" because nobody would listen (based on the rating for the HD and the hoops needed to hear it, I would expect the ease of hearing a full power AM would at least equal WSOL-FM-HD2). Admittedly, it is possible that the demographic that oldies would attract would be less desirable to advertisers. Would oldies be a "failure" because the expense of running the tower infrastructure would exceed what is being generated by the .2 sports? But a .2 on a full throated AM facility... isn't there something else that could be done that would be a better ratings/revenue generator? If they're waiting for the Jags, I can understand being tolerant of .2, but there is no guarantee they would get the rights, and they might have a long time to wait (I don't know what current rights term is with WJXL).
I was going to wait 6 months to see where the numbers were before commenting further, but I will ask now. If the numbers for WOKV 690 remain at or near the bottom with satellite sports, would they still be earning more with a .2, as opposed to a .7 with a more general interest format? Would the oldies be a "failure" because nobody would listen (based on the rating for the HD and the hoops needed to hear it, I would expect the ease of hearing a full power AM would at least equal WSOL-FM-HD2). Admittedly, it is possible that the demographic that oldies would attract would be less desirable to advertisers. Would oldies be a "failure" because the expense of running the tower infrastructure would exceed what is being generated by the .2 sports? But a .2 on a full throated AM facility... isn't there something else that could be done that would be a better ratings/revenue generator? If they're waiting for the Jags, I can understand being tolerant of .2, but there is no guarantee they would get the rights, and they might have a long time to wait (I don't know what current rights term is with WJXL).
>>>WSB-AM is next<<<
I'm not sure about that move. Atlanta is such a spread-out market. WSBB-FM's current signal is 40,000 watts from a tower northeast of the city. So the FM simulcast leaves some listeners out.
WSBB-FM's signal is supposed to be upgraded to a full 100,000 watts and moved to a more central location. But even if that happens, Entercom owns an FM all-sports station. And on AM, there already is WCNN and WQXI. So it might not be wise to put a new AM sports station in Atlanta.
I'm not sure about that move. Atlanta is such a spread-out market. WSBB-FM's current signal is 40,000 watts from a tower northeast of the city. So the FM simulcast leaves some listeners out.
WSBB-FM's signal is supposed to be upgraded to a full 100,000 watts and moved to a more central location. But even if that happens, Entercom owns an FM all-sports station. And on AM, there already is WCNN and WQXI. So it might not be wise to put a new AM sports station in Atlanta.
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