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Univision to Consolidate Music and Radio outlets as Uforia Audio Network

Y2kTheNewOldies

Y2kTheNewOldies

https://radioinsight.com/headlines/...c-businesses-under-uforia-audio-network-name/


Univision has announced a restructuring of its radio and music properties to consolidate all under the Uforia Audio Network brand.

The company will utilize the move to expand the Uforia brand to television via music specials, special artist profiles and entertainment programming and increase its Uforia Music Series concert tours in markets where the company owns radio and television properties including Los Angeles, New York, Miami, Dallas, Houston, Chicago and San Jose.
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Univision is rebranding the Audio division as Uforia as is positioning themselves as concert promoters too under this renaming of this division.
 
https://www.forbes.com/sites/veroni...perties-to-uforia-audio-network/#5639e1283122

Univision is reshaping the strategy for its radio and music divisions, combining all of its audio properties under one brand - the Uforia Audio Network.

The media company launched the Uforia music service and app in 2013, aiming at that time to become “Hispanic America’s home of audio entertainment, regardless of language or platform.” It has since worked hard to grow and engage its consumers through its digital platform and concert series.

According to Univision, the entire Uforia Audio network currently reaches 14.5 million listeners per week via linear radio and 2.2 million digital audio listeners per month.

The media company is capitalizing on an extensive portfolio that includes all of Univision’s 58 owned and operated local radio stations, 89 affiliates and digital audio platforms to create "the biggest Latin music media platform in the country." As part of that vision, the new Uforia Audio Network branding includes the slogan "The Home of Latin Music."

Expansion of the Uforia brand is part of Univision’s overall strategy to integrate its music platform to take advantage of the continued growth and success of Latin music.
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Here is another take on the Uforia brand.
 
IHeartRadio carries all if not most of Univision stations on their app. The Uforia app sounds very low, the audio sounds better on IHeartRadio.

Even the audio on the Radio app from Entercom sounds cheap .
 
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