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Thread: Waiting to see - WABC, WNBM and W232AL-FM.

  1. #11
    Quote Originally Posted by madooputtus View Post
    Wait a minute, can Disney buy back WABC 770 from Cumulus so that it can be used as the new home of ESPN Radio! But what will happen to it's current home at 98.7! Would 98.7 be sold as well
    Disney doesn't own WEPN. It has an LMA with Emmis. It's a long term LMA. They won't be moving to AM. That would be stupid.

    Would you sell your car and buy a horse? Would you?

    WABC is staying right where it is so their CEO has a nice office.

  2. #12
    Quote Originally Posted by TheBigA View Post
    Here's the thing: Cumulus needs a New York office. At the bare minimum for national sales and for news. Their CEO is based in NYC. So there will be a NYC presence. Might as well have a station there too. They've obviously cut the costs of WABC to something workable. They have lots of infomercials in the wknds paying for it. So there's really no rush to get rid of the station. They might shrink the square footage, or move into cheaper digs. But it's tough to run a public company without a presence of some sort in NY. Same thing in DC. They moved their national news office in with WMAL. They sold off the transmitter site land, and moved to a cheaper site. So there's no rush to sell anything there either.
    What kind of revenue are these crappy infomercials even bringing in? Lederman, after all, is only a doctor with limited funds, not a Fortune 500 Corporation. Same with the plastic surgeons, diet doctors, podiatrists etc. Balance of Nature is a small operation peddling supplements. How many bottles of their snakeoil can they possibly sell? Why not have quality programming, build a quality audience and sell damn time to quality, national advertisers who represent sizable billings? To borrow from Tony Soprano, the infomercial route is “shortsighted”

  3. #13
    Quote Originally Posted by Lee Linwood View Post
    What kind of revenue are these crappy infomercials even bringing in?
    Enough to make it worthwhile to pre-empt regular programming on the weekends. Which says to me they make more money from infomercials than they'd get from airing spots during that same time. Nobody likes breaking format. Imagine a huge argument in the GM's office with the PD and the sales exec, money vs. audience. Money wins. Couple that with the fact that the weekly programming simply isn't attracting enough audience. If more people listened during the week, they wouldn't need the infomercials on the wknds.

    Quality programming? You think this is PBS? You want to get rid of infomercials? Make WABC a better deal. Buy airtime, and give them quality programming.

  4. #14

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    What news is Cumulus originating? "Westwood One News" is private label CNN.


    Quote Originally Posted by TheBigA View Post
    Here's the thing: Cumulus needs a New York office. At the bare minimum for national sales and for news. Their CEO is based in NYC. So there will be a NYC presence. Might as well have a station there too. They've obviously cut the costs of WABC to something workable. They have lots of infomercials in the wknds paying for it. So there's really no rush to get rid of the station. They might shrink the square footage, or move into cheaper digs. But it's tough to run a public company without a presence of some sort in NY. Same thing in DC. They moved their national news office in with WMAL. They sold off the transmitter site land, and moved to a cheaper site. So there's no rush to sell anything there either.

  5. #15
    Quote Originally Posted by gr8oldies View Post
    What news is Cumulus originating? "Westwood One News" is private label CNN.
    Some of the audio comes from CNN, but the anchors are all based in the WMAL studios in DC. They also have a handful of their own reporters.

  6. #16

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    Good to know, thanks!


    Quote Originally Posted by TheBigA View Post
    Some of the audio comes from CNN, but the anchors are all based in the WMAL studios in DC. They also have a handful of their own reporters.

  7. #17
    CNN really has little to do with Westwood One News, other than the WWI staff pulls clips off CNN coverage and CNN gets a fee for it. I wouldn't be surprised if most CNN correspondents don't even realize their work is getting heard on the radio network. I don't think CNN reporters ever do a report just for radio.

    As for WABC and WNBM, I thought it would be odd for these two stations to go it alone, with no full power FM in the cluster. But in LA, Cumulus owns only KABC and KLOS, nothing else. It has stand-alone stations in White Plains NY (WFAS 1230) and Bridgeport CT (WICC 600). And as someone above mentioned, there's that translator station at 94.3 in Rockland County NY calling itself WFAS-FM (even though its not). It is currently fed by WPLJ HD3 but it could also be fed by an HD subchannel from WNBM.

    So with corporate HQ in NYC, maybe WABC and WNBM will stay under Cumulus ownership.

  8. #18
    And as someone above mentioned, there's that translator station at 94.3 in Rockland County NY calling itself WFAS-FM (even though its not). It is currently fed by WPLJ HD3 but it could also be fed by an HD subchannel from WNBM.

    Which would complete the circle as WNBM was WFAS FM.

  9. #19
    Quote Originally Posted by RadioGuy1864 View Post
    And as someone above mentioned, there's that translator station at 94.3 in Rockland County NY calling itself WFAS-FM (even though its not). It is currently fed by WPLJ HD3 but it could also be fed by an HD subchannel from WNBM.

    Which would complete the circle as WNBM was WFAS FM.
    According to Radio-Locator (if the information is current & accurate), it seems as though this translator will be picking up WNSH either as the primary offering OR via one of its HD channels which I believe they currently have an HD-2 and HD-3 vacant with a religious group on the HD-4... Could this be an indication of what is to come of 94.3 with the official end of WFAS too??

    https://radio-locator.com/cgi-bin/fi...=Y&s=C&x=0&y=0

  10. #20
    Quote Originally Posted by Lee Linwood View Post

    Why not have quality programming, build a quality audience and sell damn time to quality, national advertisers who represent sizable billings? To borrow from Tony Soprano, the infomercial route is “shortsighted”
    There are not enough spot sales to fund a station with "quality programming" 24/7. There just aren't enough spots bring sold for 168 hours of programming each week.

    Given that, there are going to be hours and hours of programming with NO spots at all (Mostly nights and weekends), there just isn't the demand.

    So...that leaves you running (and paying for) "quality programming" with no spots.

    Understandably, they have turned some of the least listened to and least sponsor interest hours into programming that is free...and actually puts money into the till.

    Then there is the spot rate. Talk stations today are selling a lot of spots already at bargain-basement prices.

    What do you do with hours (let's say Saturday nights) on a talk station, when you can't even interest anyone to spend $25 for a spot? You don't spend money/resources on programming that has no sponsors. You turn it into free programming that brings in more dollars than you could do with spot sales.

    And, yes, you have to be conscious that the "paid programming" doesn't overwhelm your station, and use it for truly non-prime hours.,
    Last edited by Wimmmex; 02-19-2019 at 12:41 AM.

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