Big A said:
” If that's true, why is EMF so successful? Why are people so willing to send them money. How many people would have sent WPLJ money to hear their favorite music?
That's really the question you need to ask. It's not because K-Love's playlists are so huge. It's not because they have entertaining live & local talent. But yet they have an audience for what they do, and they attract dollars in ways that allow them to spend $100 million in cash for a handful of FM radio stations. Anyone else could do it. There are lots of rich people in the tri-state area, but not many who are willing to spend their own money on buying radio stations…..”
Read Sinclair Lewis’ novel Elmer Gantry. Dozens of these hucksters manage to build mega operations based on ancient superstitions.
“The people who listened to WPLJ wanted to hear their favorites for free. They feel they're entitled to it. Now it's gone. Over the next few years, they'll discover that the music they used to get for free from OTA radio will require a subscription. Will they be willing to pay?”
This statement tells me you don’t understand the reality of this particular operation, nor the market it tried to cater to.
WPLJ was always a runner-up in the CHR race but the pot was big enough for them to get a decent serving.
Try this: take a break from commenting on every topic and discussion and actually talk to young people, those in their teens-twenties.
Find out how many listen to OTA or for that matter any other “curated” source.
Do it.
We are well into the era of custom media and music radio, as we know it, has a big problem looming.
Don’t bank that a rise in subscription-based streaming will drive listeners back to traditional radio, IMO it won’t. There are just too many free sources for stream or downloading available.
LCG
” If that's true, why is EMF so successful? Why are people so willing to send them money. How many people would have sent WPLJ money to hear their favorite music?
That's really the question you need to ask. It's not because K-Love's playlists are so huge. It's not because they have entertaining live & local talent. But yet they have an audience for what they do, and they attract dollars in ways that allow them to spend $100 million in cash for a handful of FM radio stations. Anyone else could do it. There are lots of rich people in the tri-state area, but not many who are willing to spend their own money on buying radio stations…..”
Read Sinclair Lewis’ novel Elmer Gantry. Dozens of these hucksters manage to build mega operations based on ancient superstitions.
“The people who listened to WPLJ wanted to hear their favorites for free. They feel they're entitled to it. Now it's gone. Over the next few years, they'll discover that the music they used to get for free from OTA radio will require a subscription. Will they be willing to pay?”
This statement tells me you don’t understand the reality of this particular operation, nor the market it tried to cater to.
WPLJ was always a runner-up in the CHR race but the pot was big enough for them to get a decent serving.
Try this: take a break from commenting on every topic and discussion and actually talk to young people, those in their teens-twenties.
Find out how many listen to OTA or for that matter any other “curated” source.
Do it.
We are well into the era of custom media and music radio, as we know it, has a big problem looming.
Don’t bank that a rise in subscription-based streaming will drive listeners back to traditional radio, IMO it won’t. There are just too many free sources for stream or downloading available.
LCG