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Thread: Should WABC Go to Oldies on the Weekends ?

  1. #121

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    [QUOTE=Mike Sheridan;6259249]There was a time when stations were not so overloaded with debt that the entire overnight Midnight-6am had only one or two sponsors, if that. I worked overnight in a large market large station that had no commercials overnight.

    The commercials overnight have nothing to do with debt but the idea that the station can offer unsold inventory at a huge discount and have some cash rolling in or that they are playing a few freebies to match what the ad agency will pay per unit (ie: ad agency says $20 but your rate card is $25, so you add free night spots to hit $20 a spot).

    I knew many, many stations in major markets that had mostly zero commercials midnight to 6. Then again back in that time there were fewer stations. I have worked a station in a college town that had about 6 to 8 units an hour after midnight (and all those advertisers were open all night). If I had to be stuck on overnights, that was one that seemed way more midday than middle of the night (the request line was pretty busy at 3 and 4 am).

  2. #122
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    Quote Originally Posted by Lee Linwood View Post
    So, companies and their ad agencies don’t want to advertise on Jimmy Fallon, Jimmy Kimmel and before them, Letterman and Johnny Carson because of late night time slots?
    An additional comment: advertisers don’t use evening radio because most of their targeted consumers are watching TV or some form of video entertainment.
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  3. #123
    Quote Originally Posted by DavidEduardo View Post


    An additional comment: advertisers don’t use evening radio because most of their targeted consumers are watching TV or some form of video entertainment.
    The radio industry is contributing to its own marginalization and ongoing downfall with crappy programming. I say this as a former avid radio listener.

  4. #124
    Quote Originally Posted by Lee Linwood View Post
    The radio industry is contributing to its own marginalization and ongoing downfall with crappy programming. I say this as a former avid radio listener.
    Just because you don't like it doesn't mean it's crappy. I doubt very much that you've listened to every station in NY.

  5. #125
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    Quote Originally Posted by Lee Linwood View Post
    The radio industry is contributing to its own marginalization and ongoing downfall with crappy programming. I say this as a former avid radio listener.
    Are you by any chance over 55 or otherwise considered a "senior"? Radio advertisers for the most part do not target you as there is so very, very little revenue available to stations that serve older demographics. Because of that, radio stations as a rule do not program to that group except by "spillage".
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  6. #126
    Quote Originally Posted by DavidEduardo View Post


    An additional comment: advertisers don’t use evening radio because most of their targeted consumers are watching TV or some form of video entertainment.
    This was true even 40 years ago, is probably an absolute truth today.

  7. #127
    This might be not be a popular idea but I think if wabc went smooth jazz format it might keep the station on the air for the long term.

  8. #128
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    Quote Originally Posted by kidrauhl View Post
    This might be not be a popular idea but I think if wabc went smooth jazz format it might keep the station on the air for the long term.
    Smooth Jazz is an acoustic, sonic experience that does not come across on AM.

    And it has the problem that the audience was "too old" a decade ago when Smooth Jazz stations mostly disappeared. It certainly won't work in an agency driven market like NYC.
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  9. #129
    Quote Originally Posted by kidrauhl View Post
    This might be not be a popular idea but I think if wabc went smooth jazz format it might keep the station on the air for the long term.
    There already is a smooth jazz station in NYC. It’s WNEW-HD2. If you like the format, you should tune in and support it.

  10. #130
    Right but not everyone has hd radio if you put it a station like 95.5 I think itd be more popular.

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