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Thread: Should WABC Go to Oldies on the Weekends ?

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  1. #1

    Should WABC Go to Oldies on the Weekends ?

    WABC ratings have not been good so was wondering if they should fill in a format not being offered in New York right now as Oldies on the weekends?

  2. #2
    They make way too much money with the infomercials. So not likely.

    I think Mark Simone did a Saturday night oldies show there a long time ago, but now he's at WOR.

  3. #3
    This topic was discussed, with several references to dentistry, in this forum several years ago. Is the situation at WABC more favorable to weekend oldies now than it was then?
    Plugged into the electric radio

  4. #4
    Quote Originally Posted by Kemosabe View Post
    This topic was discussed, with several references to dentistry, in this forum several years ago. Is the situation at WABC more favorable to weekend oldies now than it was then?
    So long as producers of paid programming are willing to pay for airtime on weekends, no. If someone interested in doing an olides show -- including all the production and ad sales -- who has enough money to pay for several hours on WABC, providing there is a slot available to buy, then it could happen. But few radio hobbyists have pockets deeper than the big-time hucksters who buy big chunks of air time or the level of commitment to producing a solid program every single week on their own for it to have much of a realistic chance.

  5. #5
    WABC is more likely to go all-Dr. Lederman infomercials on weekends than all-Oldies.

  6. #6
    You look at all News, Talk and News/Talk stations, weekend numbers suck big time. Even HUGE stations like WSB in Atlanta and WTOP Washington.

  7. #7
    Quote Originally Posted by MusicRadioUSA View Post

    WABC ratings have not been good so was wondering if they should fill in a format not being offered in New York right now as Oldies on the weekends?
    Would any advertising support this? There's your answer.

    (Although it would be fun!)

  8. #8

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    Quote Originally Posted by MusicRadioUSA View Post
    WABC ratings have not been good so was wondering if they should fill in a format not being offered in New York right now as Oldies on the weekends?
    Oldies as in from 1960's and 1970's when WABC was top 40 station? Or is it going to be 1980's and 1990's songs? I doubt the people who will listen to Oldies today would want WABC-AM to air them given that you have entire generations that are in the money demos Examples (18-34 and 25-55) that ever listened to music on AM Radio. The current money demos grew up with music on FM, satellite radio and internet radio via Iheart app and Tunein app. I doubt Cumulus would want WABC-AM to air oldies though. Maybe WPLJ's HD-2 or HD-3's would air old WABC-AM airchecks? But at this point it does not matter what happens to WABC-AM though.

  9. #9
    Quote Originally Posted by kevtronics View Post
    WABC is more likely to go all-Dr. Lederman infomercials on weekends than all-Oldies.
    Maybe, Lederman can host the oldies show and also talk about his cancer patients The cancer patients bring you down and the oldiest lift you up!

  10. #10

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    I may have missed the mention of WKBW on that list of most-listened-to stations in the country. If so, my error.

    'KB is now, of course, a music-free zone like all the big AM signals are. Plus, they themselves tried Oldies a decade or so ago, and wound up with ratings around the neighbourhood of 0.7 despite the huge signal.

    In any case, WABC isn't going back to Oldies. We'll hear Oldies on WBBR or WMCA or WINS before we hear them on WABC. Oldies on AM has joined once-frenzied things on the attrition list.... hula hoops, saddle shoes, Thom McAn Duke shoes, slam-dancing, juke boxes, Garrison belts, etc.

    Moreover, any Oldies fare resuscitated on AM would be the same-old same old dog-eared playlist. Oldies/'classic hits' stations tossed that demo on *FM* quite some time back.

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