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Thread: Sid Rosenberg is a bane on NYC Radio. How long will he last?

  1. #11
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    Quote Originally Posted by Lee Linwood View Post
    Sniffen is the character behind the NY Radio Messageboard. He’s just a dentist who acts like he’s an important figure in the radio industry when, in reality, he scrapes plaque from teeth. He clearly doesn’t possess any great “inside” knowledge about the radio industry nor about related topics such as advertising and marketing. He’s a radio groupie. Because of his insecurities, he routinely argues with those who are knowledgeable about the radio/media industry, and even deletes messages by those simply with more intelligent and better thought-out views.
    I'm sorry to contradict you, but Allan Sniffen frequently has perceptive insights and is good at understanding the changes and trends in radio.

    There are times that he has disagreed with my points of view, but I understand that in most things in radio (other than the laws of physics) there are always different and often equally valid points of view. Every time I have disagreed with Allan, it has been a case where he presents a good point that I can respect.

    Besides that, he is a great moderator of his message board and has the enviable position of having a very high number of respected and familiar NYC radio people as contributors.
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  2. #12
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    Quote Originally Posted by TheJackalope View Post
    I suppose WABC has him because he is cheap, but whatever they are paying, it's several orders of magnitude too much.
    I don't think that salary level is the issue here. This is about finding a person, or persons, who will fit the station and management's perception of what will produce the best sales-focusted ratings results.

    This is, after all, New York City. Even a low billing station in New York will out-bill the top biller in sub-market 20 size markets.
    www.americanradiohistory.com
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  3. #13
    Quote Originally Posted by DavidEduardo View Post


    I don't think that salary level is the issue here. This is about finding a person, or persons, who will fit the station and management's perception of what will produce the best sales-focusted ratings results.

    This is, after all, New York City. Even a low billing station in New York will out-bill the top biller in sub-market 20 size markets.
    I suspect Sid commands a much lower salary than others in the industry. Plus, given his well-known past personal problems, he likely wasn’t in a strong negotiating position. With lower overhead, management could be incentivized to take a chance on Sid.

  4. #14
    Quote Originally Posted by DavidEduardo View Post


    This is, after all, New York City. Even a low billing station in New York will out-bill the top biller in sub-market 20 size markets.
    Advertising rates are generally based on audience numbers. And, listener response to sponsors’ products is a factor in overall ad revenue. A station in a smaller market but with more listeners and more loyal listeners than WABC could conceivably have higher ad revenue. Judging from the low-quality sponsors of the Bernie and Sid show, the show has neither a large audience nor a large loyal audience.

  5. #15
    Tuned into the show this morning and Sid was very tough to listen to. Sid’s a nice guy and I hope he succeeds, but, the problem for Sid is he’s a sports guy and not a great thinker, nor is he articulate, so, he’s way out of his lane attempting to comment on politics and other non-sports-related issues. He’s also not really funny or witty and he tries to be but generally flops. Bernie has a pretty good sense of humor and is more well-versed in the various topics of the day. Bernie also has a following from his Imus days and from his regular appearances on the Bill O’Reilly show, and I don’t think Sid has much of a prior following. Bernie is clearly carrying the show but I just don’t see it being a long-term success.

  6. #16
    Quote Originally Posted by TheJackalope View Post
    This is a good summary. It's so tacky the way he's constantly shilling. He doesn't have enough class to headline a major NYC station. No other way to put it. I wish him well with his demons, but his personality on air grates me.
    Desperate times call for desperate measures to keep sponsors. Frank Morano, the co-host of Joe Piscopo’s show, mentioned while doing a My Pillow commercial that he’s giving away the pillows at his wedding. Maybe, he can arrange for Joseph Abboud to sponsor his wedding attire.

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